A company has started the new year with shady Google AdWords ads. Fortunately, Google has pulled the ad in the meantime. Is this ad a sign of the shady advertising methods that we have to expect in 2012? What exactly happened? A blogger discovered that a company run a Google
By TJ Philpott Achieving marketing success as a blogger requires a different strategy than that of an Internet marketer that uses a website! Building a blog for the sake of earning an income requires a much more subtle approach! The Internet marketer who uses a website for their business platform
By Reggie D James Is there a future for email marketing? The answer is a resounding yes. Email is one of the most popular channels of advertising, marketing and communicating to the world. Marketers use email marketing because it provides communication directly to users, it is faster and less costly,
This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates. Google ranking algorithm
By TJ Philpott When publishing a blog post you want it to be something that will spark a positive reaction from readers! Most popular blogs are able to capture the attention and interest of their visitors thereby compelling them to return hence their popularity! The question here is what it
Last week, a new patent application was published that shows how Google might evaluate references on the Internet. The more Google trusts a source, the higher the influence of the reference. You might want to take another look at your links and Google’s +1 button. What is a reference? There
Google’s front page is the “holy grail” which many businesses seek. Getting a front page listing on Google is a mark of success for many firms and the whole sector of “search engine optimisation” helps feed that insatiable hunger. Yet getting on to the front page is easy. All you
Matt Cutts, the head of Google’s web spam team, announced at the PubCon conference that ad heavy websites might be penalized in the near future. What exactly are ad heavy websites and is your own website at risk? What did Matt Cutts say at the conference? Matt Cutts said that
Since Google’s latest ranking algorithm, the search engine rankings of many websites are worse than before. If your rankings dropped, your website might have been penalized by Google. This article helps you to recover from such a situation. Step 1: check if your website has been penalized A sudden ranking
Last month, Google’s latest quality rater handbook leaked. The handbook contains useful information about how Google rates the quality of a website. Is your website good enough for Google’s requirements? What is the quality rater handbook? Google employs so-called quality raters. These are the people who manually check Google’s search
By Sookie Shuen Lead Nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. How to generate leads for businesses Lead nurturing is about relationships The importance of lead nurturing When a new visitor
In an online Q&A session, Google’s Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This article summarizes the most important SEO relevant statements of this session. The effect of +1 clicks on your organic rankings and ads Google is still
A recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text. What is the anchor text? The anchor text is the text that
Global digital marketing company bigmouthmedia has announced the results of its annual affiliate marketing survey. Titled ‘Exploring Online Affiliate Marketing Trends’, the survey of UK based affiliates took in the views and opinions of a number of affiliate marketers to reveal insights on how this market is performing and indicates
By Ruben Corbo Psychology is a useful subject and it is found everywhere, both academically and when interacting with others. The wide-spread use of cell phones not only allows easy communication, but they are a good method of acquiring reference material. Apps are available for the iPhone that can enhance
Spelling mistakes can have a negative effect on the positions of your web pages in Google’s search results. In addition to this, there are many more quality signals that Google checks on your web pages. Is it really important to avoid spelling mistakes? Google’s Matt Cutts confirmed in a video,
Case studies on raising brand awareness using twitter
By Erinn Stam Now that businesses are using Facebook to promote themselves, you’ve got to learn how to stand out amongst the competition. Psychologically, Facebook is a little like high school – it’s a social community, so you an easily get booed out of the “in” crowd if you don’t
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