By Sookie Shuen Valentine’s Day 2012. It’s not just about hearts and flowers for your personal life. Why not use this auspicious date to re-ignite your passion for your own marketing strategy? Make the most of the year’s most romantic day to reconsider your own marketing approach – and look
Backlinks are still Google’s most important ranking signal. That’s why many businesses buy links to artificially improve the rankings of their websites. This can be very risky because Google doesn’t like paid links at all. If you use paid links to promote your website, you put your rankings at risk.
Checking a website to make sure it is at peak performance is an essential component of web design and running an online business. However, if you go to check a website you’ll discover you need to use a range of tools and services from a cross-section of different suppliers; so
If you want to succeed with an activity, you have to find the perfect balance of the factors that are involved in that activity. It’s the same with search engine optimization. If you want to get high rankings on Google or Bing, you have to find the right balance between
It’s always one of those “I can’t believe its true” moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping they immediately jump on board, forgetting to perform such things as due diligence on the
As a website owner, you need to get the word out about your site in any way that you can. One of the best ways to do this is through forum marketing. Forums are simply places online where like-minded people gather to discuss their interests. However, you have to be
Keywords with little competition require different tactics than keywords with high competition. If you want to get the best possible results for your website, you must use the right tactics with the right keyword. 1. On-page optimization has a higher impact for long keywords The relative value of on-page web
We have all heard of the notion of writer’s block, so don’t be surprised to find that there is also what you might call “blogger’s block”. You may already know that kind of feeling. These are times when you feel that you cannot seem to start blogging anything. That everything
The keywords that you use for search engine optimization are very important. Choose the right keywords and your website will get many new customers. Choose the wrong keywords and you will lose a lot of time and money. Most people focus on keyword suggestion tools when looking for new keywords.
Search engines have always been a part of the web landscape as increasing complexities of retrieving information from the web make it more difficult for regular users. In the past, the toss up for search supremacy has been pretty neck-and-neck. Now Google is the acknowledged king of the hill. Most
Internet Marketing Psychology is the concept of understanding how your customers think and behave so that you can engage with them better, please them greatly and ultimately sell more. The idea of using psychology to sell more is not new. Retailers in traditional stores, for instance, use psychological techniques –
If you are a website owner, you need to get the word out about your site in every possible way that you can. One of the ways you can do this is through forum marketing. Forums are places where like-minded people gather to discuss their interests – they take their
Author: EJChurch When promoting your small business or web site on twitter, it can quite often feel like followers are impossible to get. You look at your competitors\’ twitter accounts and see that they have tens of thousands, and in comparison to your paltry few dozen, you feel inadequate and
By Cedric Loiselle You probably have heard about online vendors that sell Facebook fans. Those who want to buy Facebook fans should understand what is in store before signing up. Sites like Usocial have become popular recently because they promise to fill your fan pages with “likers.” Before you get
By James Dureno Paid search advertising can prove effective in drawing the relevant amount of traffic to your organization, however small businesses make mistakes that cost them their campaigns going in the wrong direction. In a successful paid search advertising campaign advertisers use Google Adwords and Facebook Ads also specifying
Google is one of the most well known online brand names – indeed it is one of the top brands of any business. Yet the name is wrong…! The correct spelling is “googal” – the mathematical name for the number of items the founders of the company were hoping to
Author: Abe Cherian Once of the biggest secrets of achieving your goals, is discovering how to leverage time and money effectively. While that might seem obvious to some, others never really take the time to calculate what their time is worth. At a glance, it may seem as though most
By Reggie D James Studies over the last few years have resulted in determining that email marketing is much more effective than regular mailing. Ecommerce is the future; snail mail is the past. Research reported that in 2001, $1.1 billion in email marketing was sent out. This has increased 10
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