Two key factors are causing what were once tried and true marketing methods to quickly lose their effectiveness. One factor is that people are becoming more spend-wise and less prone to hyped marketing strategies. They are seeking a more authentic message that answers a real need. The other factor is
Recent social media trends are showing that social networks that add value in terms of real life activity and social interaction are becoming increasingly popular according to Punch Communications, a PR agency with a client list stretching to all corners of the globe. The recent popularity of social networks such
Just over one in three (35%) UK organisations believe that the impact of social media is now just as, or more important than traditional media, according to a study carried out by PR consultancy, Portfolio Communications. Despite this, around 90% of organisations are still working without allocating a budget to
2009 sees the emergence of the age of openness according to new research released today by first direct. The latest research into online behaviour shows that Brits are now catching up with their American counterparts when it comes to using the web – 79 per cent of the population are
RSR Research’s latest report, “Online Commerce in 2009: The Model Has Changed – Have Retailers?” finds that store-based retailers see the greatest opportunities for mobile, while online pure play retailers place greater value on social networks. Retailers across the board also still see big opportunities for core capabilities around online
In advance of the Internet Watch Foundation’s Awareness Day (on 14th October 2009), Thinkbroadband.com has surveyed over 400 parents in the UK about their main concerns with children browsing the Internet. The new survey has revealed that almost a third of parents’ worry that their children will be exposed to
Research released today reveals 53% of British online adults say that they are now conducting more transactions online than they did in the past due to the current economic climate, with the ability to compare products and prices cited by 74% of these as the main reason. However, the 2009
The biggest advantage of including social media in a marketing strategy is that it facilitates conversation between brands and their audiences according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. Social networks have numerous uses when it comes to online marketing, providing a
PRWeb, the online news distribution service (http://www.prweb.com/) of Vocus (NASDAQ: VOCS) today announced the results of a non-scientific survey. Out of the 1,817 respondents, 94 percent see value in including video with news releases but only 12 percent have ever included video in news releases they’ve distributed. “The disparity between
Leading consumer electronics manufacturers will now publish only genuine customer reviews on their web sites – both good and bad. Hotpoint, Sharp and Toshiba join Brother, Cannon, Indesit, Kodak and Kaspersky as the most recent brands to partner with Reevoo, a trusted shopping advice provider, to supply genuine customer reviews
Social media can play a vital part in keeping a website fresh and appealing to its users according to Reality Digital, the leading provider of online community software (http://www.realitydigital.com/online-community-software.html) for brands and businesses. With a vast amount of business and other activities now being conducted over the Internet, it has
Following presentations to 1,000 IFAs over a three week period in September 2009, IFA Life has discovered that whilst almost all IFAs believe that marketing is important to their business, only 5% have a formal marketing plan. And whilst the majority of IFAs now accept that the Internet is becoming
Fasthosts, a leading web hosting provider and domain name registrar, reports that 43 per cent of UK companies admit that they have no quantifiable method of measuring whether their website is effective, according to recently released research released. The study of 430 UK firms* by Fasthosts (http://www.fasthosts.co.uk/) found that whilst
UK cybercrime has rebounded to worrying levels, not seen since 2006, as a result of the recession and consumer complacency, according to Garlik’s annual UK Cybercrime report, now in its third year. The report, which analyses publicly available data to build a comprehensive view of cybercrime in the UK, revealed
Master Google, a leading company in Google SEO (http://www.mastergoogle.com/), has added a new service to two of its most popular packages. Mastergoogle.com now submits content to many media sources Google News pulls content from. This addition will enhance the Web site popularity of Mastergoogle.com’s clients and help increase their rankings
In a recent survey conducted by Book Marketing Limited, book-lovers gave a resounding thumbs down to ‘social networks’ such as Facebook and Twitter with only 3% seeing them as very useful places they would go to for recommendations on what books to read next. Instead, they actively seek out more
Using social media to market your products or services is a must in today’s changing media landscape. As the world migrates daily toward a habit of consuming their media via on-demand, anytime access, traditional advertising and marketing methods are being ignored and tuned out. Online social media marketing is where
Marketing Pilgrim (http://www.marketingpilgrim.com/), which provides breaking news and in-depth analysis of Internet marketing and online advertising trends, names SEO Zombie (http://seozombie.com/) blogger Justin Briggs as the winner of its 2009 Search Engine Marketing Scholarship for his article on SEO-friendly web design. Briggs’ winning article, “9 SEO Tips for Attractive Search
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