Author: Graham Jones

That Was The Year That Wasn’t

When I was small, there was a TV programme called “That Was The Week That Was“. It was the first satirical programme on TV and set the ball rolling for later series such as “Not the Nine O’Clock News” and “Have I Got News for You”. These programmes poke fun

How much will you spend on Christmas Day?

On Christmas Day, shortly after the presents are unwrapped and the chef for the day goes into the kitchen to start boiling the sprouts, the Internet will burst into life. For the past few Christmases, online activity in the UK has peaked between 10am and 6pm. That’s the eight-hour gap

Daily Mail

Interviewed for an article on the psychology of the phenomenon of “catfishing” online

Are you making the most of links?

The other day I received an email asking me for a “link swap”. The person who sent the email lavished me with praise about my website before saying they’d love to have a link on such a site. If I gave them a link, they promised me they’d return the

When you should post on social media?

The other day during a consultancy session with a food industry client one of the directors asked a fairly common question that I get asked a lot. When is the best time to post things on social media? The glib answer is, “when your contacts are using the networks”. However,

Is your writing blocked?

How much time do you spend each day staring at a blank screen wondering what to type? Much more than you think is the answer. Years ago, “Writer’s Block” used to be the preserve of fiction authors who suddenly found their typing dried up. Unable to carry on writing they

Daily Record

Interviewed about the 25th anniversary of the text message

Different kinds of people
Internet Marketing

Why your website must look like your visitors

People who land on your website expect it to say “this is for me”. They need to identify with your site in a second. New research confirms this is the case for word of mouth too.

Should you sack your web designer?

This week I was at a conference where I was spending the day “in surgery”. The idea was that I would have a series of 15-minute appointments throughout the day. People booked an appointment with me to talk about their web presence and to help me “diagnose” their issues and

People buying online
Internet Marketing

Mobile is not as important as we think

Mobile is increasingly important for search and for the initial discovery of things to buy. But the desktop is where most purchases are made.

Are you digitally literate?

The other day I was running a masterclass for a client who had asked me to help their younger staff understand the boundary between the professional and personal use of social media. The people attending were all recent graduates and were about 23 years old, on average. They had all

Can you rely on “the cloud”?

This week presented me with a problem I was not expecting. A month ago I wrote an article for a client while I was in a hotel, away at an event. I stored it on Google Drive and sent my client the link to the file.  A day or so

blank
Psychology

Has digital delivery had its day?

Physical items are really important to people, even in this digital age. Don’t ignore the potential for physicality

Facebook business gets the thumbs down
Newsletter

Google or Facebook for the best web traffic?

Probably the most popular question I get asked is “how do I get more traffic to my website?” It is, of course, the wrong question. The real question that people are asking is “how do I get more of the right kind of traffic of people that are going to

Are you close to your competition?

On the way into Reading from my house, there has been an Aldi supermarket trading happily for several years. It has been on its own on the edge of a housing estate and apparently doing well. Several months ago, however, the wasteland next to it started to be developed. A

Have you got a meeting app?

The chances are you attend business meetings most weeks, if not most days. You also know the problem, don’t you? Most of those meetings that you visit are time-wasters. You probably sit there frustrated that someone is droning on about something inconsequential. You might even get bored and check your