In the “olden days”, all you needed was a handshake to settle a deal. Your word was your bond, and all that. These days, it seems like you need contracts in triplicate, they have to be witnessed by independent people of professional standing, and you are required to provide a
You can sell more online if you tap into the psychological decision-making styles of your website visitors
Narcissistic behaviour appears to be increasing online. What problems can that cause for you and how do you deal with it?
Earlier this week I was sat in the office of the Chief Executive of one of London’s most famous and iconic stores. As we sat drinking tea, he explained that the globally recognised store had been through something of a transformation in the past two years. Before his arrival as
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
Interviewed for a feature in the Daily Express about the choice of colours for buying cars
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the social network.
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.
Vast amounts of social media are not social, but automated messages. How much automation is too much?
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
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