Author: Graham Jones

Time for Review - Clock
Online Business

Five ways to prepare your website for 2012

So, it’s the time of year when you are picking the bones of the turkey, deciding what to buy with those gift tokens you were given and wondering how to fill your time between now and the New Year celebrations. Most of the business world is asleep, not back at

BBC Radio Berkshire

On the Bill Buckley show this morning talking about the psychology of Boxing Day shopping.

Christmas at home
General

Christmas Past or Christmas Present – which is best?

Charles Dickens knew a thing or two about human psychology. In “A Christmas Carol“, the main character Ebenezer Scrooge connects his past to his likely future and changes his behaviour as a result. Instead of being a miser, he dramatically alters his behaviour and becomes a model of generosity, providing

The Top 10 articles on www.grahamjones.co.uk

My Top 10 most popular articles of 2011

So, what has grabbed your attention this year? During 2011 I added almost 1,000 new articles to this website – some have proved very popular, others less so. Here is a reminder of the Top 10 most-visited articles of the year (click on the titles if you want to read

Customer information
Online Business

Do not make your customers think

One thing we know about the former North Korean leader Kim Jong-il is that he did not allow “his people” to think. They were extensively controlled – and still are with public wailing demanded by the military dictators. It shows that you can rule by fear. But it also shows

Your online products need plenty of reviews

Harry Judd, the drummer from that popular beat combo McFly, is a brilliant dancer; we all know that because he won the TV contest, “Strictly Come Dancing” on Saturday night in front of a massive 12m viewers. Meanwhile, in other news, we all know that the French hate the English

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General

How to attract website visitors – be interesting…!

Now tell me, why have you visited this page? Is it because you simply love being here? Or is it because you want to find out how to be interesting? Or are you just passing the time, skimming the web in the hope of finding something to while away the

Sir Isaac Newton
General

Yet more evidence that you should not focus on internet success

Only last week I wrote about a brain study from Canada which showed we can achieve more success if we actually try to understand how other people failed. Now, another piece of research from the other side of the world confirms this as being a really good idea. Psychologists from

Top Santé Magazine

Just completed an interview for Top Santé magazine on the psychological health implications of being obsessed with Facebook.

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Online Business

Why you should have a slow shopping cart

French President Nicolas Sarkozy is today urging German Chancellor Angela Merkel to quicken the pace on sorting out Europe’s financial muddle. However, it might be a good idea to go slow. Rushing and impatience for results do not appear to be great bedfellows for financial stability. New research shows that

Do you love or hate Marmite?
Internet Marketing

Online brands could actually be driving customers away

British TV presenter, Jeremy Clarkson has hit the headlines with his poorly-judged comments about public sector workers. Union leaders demanded an apology – and got one. Now the BBC has received almost as many complaints about Clarkson as they did about Jonathan Ross and Russell Brand – both of whom

Battersea Power Station
Online Business

Look at online companies that fail to help you succeed on the internet

London’s Mayor, Boris Johnson, was in Battersea the other day “bigging up” the redevelopment of Battersea Power Station, that iconic landmark which many people only know from the front cover of Pink Floyd‘s album, Animals. Sadly, rather unlike the long-running success of the rock group’s music, the plans for the

Baby with laptop
Psychology

Babies can teach us how to use the internet

Protesters who tried to break into a corporate building in London today may have a point about the unfair distribution of wealth, but they are probably going about it the wrong way. Many people reckon the protesters should find something better to do, others call for harsher punishments for loutish

How to master the front page of Google

Google’s front page is the “holy grail” which many businesses seek. Getting a front page listing on Google is a mark of success for many firms and the whole sector of “search engine optimisation” helps feed that insatiable hunger. Yet getting on to the front page is easy. All you

Man reading book in living room smiling
Internet Marketing

Novel way to understand your online customers

The Archbishop of Canterbury has added his voice to a growing campaign which is urging the Government to alter its plans on welfare reform. Behind their argument is the notion that the Government simply does not understand the plight of the millions of people trapped in relative poverty. We’ve heard

Virtual doorways lead to memory loss
Psychology

Why your website should not have different sections

Earlier today I got up from my desk, walked into the kitchen and then couldn’t remember why I had gone there in the first place. You might think I am losing my marbles. But I suspect you may well have done something very similar today. All of us experience the

Liar
Email

Believe me, this is true – people lie online

Tom Crone, the lawyer from News International is adamant he is telling the truth about the News of the World phone hacking scandal. But the company boss, James Murdoch, is also insistent that he is telling the truth too. Considering that these two powerful men are giving rather different versions