Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
Graham Jones
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.
More Magazine
Interviewed for a four-page feature on the psychology of Facebook
BBC Radio Berkshire
Interviewed by legendary broadcaster Mike Read about the psychology of online shopping.
Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.
Relax, meditate, take on yoga – you will love the Internet even better
Increasing alpha waves could help you use the Internet in better ways. Relaxation and yoga could help boost your use of the web.
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
Do you really need a sales funnel?
The sales funnel is an old concept which may no longer be suitable in the modern, low-attention-span world.
Red Magazine
Red magazine interview on the Internet and human memory
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
Stylist
Stylist Magazine on Internet Trolls
How to increase impulse sales
Many online purchases happen at night, when you are not in the office, and on mobile devices. Are you geared up for that?