Internet Marketing
Online advertising is best if it is local not global
Advertising is rarely looked at or clicked on; indeed most people ignore it. But when it does work best is when it is local not global.
27th February 2012
Author: Graham Jones
Subscription success for The Times shows us the way ahead – perhaps
It is over 18 months since The Times set up its paywall, requiring people to pay to read its online news, rather then get it free. At the time there was a huge controversy with many other newspapers crying it would never work. But the owner of The Times, Rupert
24th February 2012
BBC Radio Berkshire
Just been interviewed by Tony Blackburn for BBC Radio Berkshire about Twitter
24th February 2012
Traditional marketers want the good old days back
The sad death of Frank Carson, one of the UK’s best-loved comedians has brought about a wealth of tributes today from many people in the entertainment world. By all accounts not only was he a funny man, but a genuinely nice man. Indeed, he was so well thought-of that Pope
23rd February 2012
Internet Marketing
Please sit back to read this! Distance affects your buying decisions
Sitting back further from the screen can help your potential customers make the right decision to buy from you. Physical distance changes buying decisions.
22nd February 2012
Woman Magazine
I have been interviewed by Woman Magazine about the excessive use of social media. Read all about it when the issue goes on sales on 5th March 2012.
22nd February 2012
Social
Finally, Twitter CAN make a cup of tea…!
Twitter can do a lot of things – but now it can even make tea…! Poorly Coronation Street actress Julie Hesmondhalgh, who plays Hayley Cropper, who managed to haul herself from her sick-bed yesterday afternoon to walk the dog and pick up the kids obviously had to return to bed
21st February 2012
Politics
The Internet unites people separately
The dream of Sir Tim Berners-Lee is to have a World Wide Web that is “free and open” and which extends its “benefits to all people on the planet”. It is a dream which means everyone benefits from being connected, learning from each other and sharing in that new-found knowledge.
20th February 2012
Psychology
People are honest online – honestly..!
People are more honest online than they are in the real world. New research compares online profiles on LinkedIn with printed résumés.
17th February 2012
BBC Radio Berkshire
On BBC Radio Berkshire today as a guest on the Anne Diamond Show.
15th February 2012
Search
Search behaviour is not what you have been told
Search engines tell us that only the first few results get clicked on. That is not true; people look through several pages of search results
15th February 2012
Psychology
I luv u – well if I did I’d SAY so…!
Today, all across the Internet there will be messages of love. From Tweets to status updates on Facebook and cryptic messages on YouTube there will be an outpouring of affection on the web. There will also be hundreds of millions of text messages sent out saying something simple like “I
14th February 2012
Internet Marketing
How to beat Facebook
Facebook engages its visitors better than other websites according to a new study. But the research reveals how you can take on Facebook.
10th February 2012
Online Business
Online survey tool is not relevant to participation
Online survey tool choice may not be worth worrying about to gain maximum participation in surveys. Your reputation is more important.
9th February 2012
Online Business
How stupid can you be as a retailer?
Retailers are missing out on potential sales because they are not offering free, in-store Wi-Fi. People buy more if they get free Wi-Fi.
8th February 2012
Social
Charles Dickens would have loved the Internet
Charles Dickens was born 200 years ahead of his time. Today the world celebrates his birth back in 1812 when the notion of the World Wide Web would have been science fiction. But had Dickens been around today there is little doubt he would have loved the Internet, would have
7th February 2012
Internet Marketing Articles
Check a website with complete set of tools
Checking a website to make sure it is at peak performance is an essential component of web design and running an online business. However, if you go to check a website you’ll discover you need to use a range of tools and services from a cross-section of different suppliers; so
6th February 2012
Psychology
Social media is more problematic than cigarettes or alcohol
Social media can lead to significant urges to use it and new research says these can be more significant than the desire to smoke or drink. The urge to use media of all kinds is a real problem it seems.
6th February 2012