Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.
Graham Jones
We are at a social media tipping point online
Social media and social networking have now matured and people are now settling down to use what works. And that will surprise many people.
Media Shower Interview
The content production company Media Shower interviewed me recently about my thoughts on what makes people click.
Does the web favour the most intelligent people?
Intelligence is related to our ability to avoid distractions. With so much distraction online does the web favour the intelligent?
Using Internet Psychology to Make More Sales
Appearance of Internet Psychologist Graham Jones on The Web Marketing Show
Woolwich videos go viral – but why?
Woolwich videos of the machete attack have been watched by hundreds of thousands of people; but why? Emotional contagion.
Daily Mail
Just completed an interview for the Daily Mail for a feature article on Internet trolling.
Apple, Google, Starbucks – what we “feel” matters most
Brands like Apple, Google and Starbucks could face more than financial trouble according to new psychological research.
Find out how to sell more online – inside Click.ology
Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed.
Trigger basic instincts to connect with web visitors
Basic instincts still prevail online. Show people pictures of food and they’ll connect with you, for instance.
Follow fewer people on Twitter to have more impact
The friend paradox means that you are unlikely to spot significant things on Twitter, unless you follow fewer people.
The pronouns you use on your website matter
Most websites use “we” a lot, but that could have significant implications for user engagement. Focus less on yourself and more on the reader.
Yorkshire Post
Interviewed by the Yorkshire Post for an article about children and the Internet
BBC London
Interview for BBC London about children and the Internet.