5 ways to understand customer behaviour online
Five ways in which you can understand the online behaviour of your website customers. Tips on web psychology.
Graham Jones
Wired
My interview in Wired Magazine
Facebook is for older people
Facebook attracts older narcissists whereas Twitter attracts younger ones.
Get to know your customers first, connect with social networks second
Relationships are weakened by social media use in relationships that are new. But the same is not true for established relationships.
Social Media Boosts Consumer Power
Nearly a third of us (31 percent) post online following inadequate customer service, spreading the complaint across our network and beyond
Using Psychology to Increase Sales Conversions
Infographic that Shows How To UsePsychology to Increase Sales Conversions
Forget Googling yourself, check your Facebook profile
Checking your own Facebook profile can raise your self esteem. Check your Facebook profile regularly if you want to feel good about yourself.
People just expect you to respond to email
People turn to email as second nature these days. They expect you to respond and monitor all incoming channels.
You have to believe in your website
If you are a true believer in the power or your website, you will do well online. Research shows true believers succeed.
Metro
Just completed an interview with the Metro newspaper for an article on how we portray our personality online
Email is wasting your time – enter the new Gmail
Email wastes almost two hours every day. Enter a new way of emailing with the new Gmail, launching soon to replace your inbox
Why we all need an Internet Routine
Routine appears to be important in success. If we want online success in our business it largely depends on routine and good habits.
Facebook marketing depends on your offline presence
Facebook only seems to work for well-known businesses. This suggests that offline branding is important in online recognition.
Reports of the death of the High Street are premature
Retailers are under threat from online shops, so much so that one report predicts substantial closures of bricks and mortar stores.