Psychology
Sitting at your computer is not good for your brain
Social activity leads to specific anatomical changes in the brain. Sitting at your computer all day could be affecting your mental capabilities.
12th November 2012
Author: Graham Jones
Psychology
Drinking coffee could boost your use of the web
Drinking coffee can improve your positive response to websites
9th November 2012
The Internet is “live” – is your business?
The Internet is mostly short-lived information; your business needs to be “live” in order to take part.
7th November 2012
Psychology
Multitasking is not all it is cracked up to be online – indeed it might harm you
Multitasking online could be problematic. Using several media at the same time is associated with anxiety and depression.
6th November 2012
Online Business
Will your website be as memorable as Guy Fawkes?
Guy Fawkes plot against Parliament in London was over 400 years ago and he is still remembered today. Will your website be remembered in 400 years?
5th November 2012
Online Business
Free products are not valued less than paid for ones
Paywalls introduced by newspapers lead to people devaluing the product. Free does not mean people do not value a product.
2nd November 2012
Psychology
The Internet is affecting your mental abilities
New research shows that the Internet is affecting the way we remember and how we pay attention to things
1st November 2012
Psychology
Get rid of your smartphone if you want to succeed
Giving up your smartphone could actually improve your working ability and make your online life more enjoyable and productive. Your web activities could well improve if you give up your smartphone.
31st October 2012
More Magazine
Interviewed for a four-page feature on the psychology of Facebook
30th October 2012
BBC Radio Berkshire
Interviewed by legendary broadcaster Mike Read about the psychology of online shopping.
29th October 2012
Psychology
Online child safety study reveals interesting business twist
Online child safety concerns reveal the way we seek information on important topics.
26th October 2012
Psychology
Relax, meditate, take on yoga – you will love the Internet even better
Increasing alpha waves could help you use the Internet in better ways. Relaxation and yoga could help boost your use of the web.
25th October 2012
Internet Marketing
One advert is not enough
Online advertising has little effect if they do not change. You need several different forms of the same advert for people to notice them.
24th October 2012
Internet Marketing
Online pricing tactics can backfire
Your pricing tactics can backfire if you are not careful; people might not think high prices are quality
23rd October 2012
Social
Social media will not change your customers
Some businesses launch head-first into social media activity expecting their customers to follow enthusiastically. But they do not; why?
19th October 2012
Do you really need a sales funnel?
The sales funnel is an old concept which may no longer be suitable in the modern, low-attention-span world.
18th October 2012
Red Magazine
Red magazine interview on the Internet and human memory
16th October 2012
Psychology
Even young people prefer face-to-face
Young people prefer old fashioned face-to-face interaction compared with online techniques. There is more life in “real world” contact yet.
8th October 2012