Social
Fat children could teach you a thing or two about social media
Social media can be a significant force for good, especially if businesses integrate it into their daily routines
10th December 2012
Author: Graham Jones
Email
Email, Phone Call or Facebook? Which way should you communicate?
Email or Facebook or Phone Call – which is the best way to communicate with your clients and prospects? New research suggests an easy answer.
7th December 2012
Online Business
Men and women want different things from your website
The gender of your website visitors could have implications for how successful you are online. Men and women want different things.
6th December 2012
Future
We must talk to our customers more
Listening to customers does more than give us information. It gives an insight into their emotions so we can better relate to them.
5th December 2012
Psychology
Remember your age before you click “buy now”
Online fraud and dubious sites can be spotted more easily by younger people. To protect yourself as you get older, take more time.
4th December 2012
Future
Even in another 20 years you’ll be texting
Text messaging is vital to business. Companies could use it more imaginatively to build customer relationships.
3rd December 2012
BBC Radio Five Live
On BBC Radio Five Live this morning talking about the 20th anniversary of text messaging and the psychology of SMA
2nd December 2012
Politics
Leveson has wasted his time
Leveson inquiry report ignores new media and shows how the political world is focused on the wrong issues, just like many business owners
30th November 2012
Internet Marketing
You really must love your online clients
Loving your online customers will make them want to spend more money on your website.
29th November 2012
Web Design
You need to know the age of your website vistors
The age of your website visitors will influence the design of your pages. Older readers have different reading strategies than younger ones.
28th November 2012
Psychology
Mark Carney appointment points way for websites
Surprising new Governor of Bank of England Mark Carney reveals importance of website design issues
27th November 2012
Online Business
Online technology is not the solution to success
Online technology can help produce successful businesses but only if the business leaders are creative and innovative, says psychologist Graham Jones.
26th November 2012
BBC Radio Berkshire
BBC Radio Berkshire appearance
22nd November 2012
Social
If you think Twitter is social, think again
Tweeting can get you in trouble. Here is how to avoid ending up in court.
19th November 2012
The Sun
Are you an infomanic? My article about mobile phone checking in The Sun.
16th November 2012
Email
Could plain text emails make a comeback?
The combination of more mobile usage of email and reduced bandwidth availability could mean that fancy graphical emails become less popular.
15th November 2012
Internet Marketing
Guarantees and money-back offers: it’s all in the numbers
Money-back guarantees are all over the web, but the numbers you choose to display them in has an impact on sales. Low numbers are best.
14th November 2012
Psychology
Perfect grammar can lose you sales online
You can persuade your online customers more easily if you use the right tense for your words. Paying attention to grammar can pay off with your sales copy.
13th November 2012