Psychology
Why are so many people wasting time with web search?
Web search is wasting time and reduces productivity. Phone calls can be quicker and more productive, yet people are making fewer calls
25th March 2019
Author: Graham Jones
Online Business
30 years of the World Wide Web
30 years of the World Wide Web has flown by. Can you remember life before the Internet? It was more cumbersome and time-consuming but was less stressful and we were less angry with each other.
12th March 2019
Psychology
Social media disrupts your idea of time:
5 quick ways you can be more productive
Social media disrupts the way you perceive time. As a result, social media is affecting your ability to work productively. Something needs to be done.
5th March 2019
Internet Marketing
Psychographic segmentation is vital to your business: 10 things you need to know about your customers
Psychographic segmentation will help you engage with your readers and customers in much deeper ways than simply using demographic data.
15th February 2019
Productivity
5 easy steps to greater personal productivity when using the Internet
Personal productivity is at an all-time low. We are doing less, whilst being more active. The way we use the Internet is the problem. Here are 5 steps to solve the issue of online productivity.
27th January 2019
General
What a year it was for the online world in 2018: a review of the Internet year
What a year it was in 2018 for the Internet. Significant changes in our attitudes to the online world combined with dramatic influences around the globe.
30th December 2018
Psychology
Yet more evidence that your mobile phone is bad for your mental health
Mobile phone usage is associated with lower well-being and mindfulness
17th December 2018
Psychology
Once upon a time, people stayed longer on websites. Here’s why…
Storytelling is fundamental to business success. Websites used to tell stories. Now they just make an offer. That’s one reason why bounce rates are high.
27th November 2018
Online Business
Why people won’t buy from your website if they think it is risky
You need to reduce the perceived risk of purchasing if you want people to buy from your website.
2nd November 2018
Internet Marketing
Should you target your website at trackers, hunters or explorers?
People buy things online in three main ways – trackers, hunters or explorers. Do you know which ones you should be aiming at? Is your website geared up?
15th October 2018
Content Marketing
It’s all in the title; why you should spend more time on the headline than the text
Reaction to the title used for a piece of online content determines the true likely value of it. You should spend much more time and effort on the heading.
8th October 2018
Email
Google’s AI for Gmail is stupidity not intelligence
Google’s AI for Gmail is not as a clever as it makes out. You could end up making fundamental errors if you rely on it.
23rd September 2018
Psychology
Are you willing to give up social media for the rest of the month?
The social networks and your social media posts are in charge of your life, instead of you. Is it time to set a routine for social media usage?
6th September 2018
Search
20 years of Google – what would we do without it?
Google is 20 years old today, officially that is. In fact Google started more than 22 years ago. Has it become so important we would not cope without it?
4th September 2018
Online Business
It’s not fake news you should worry about, but fake people
Fake people are everywhere online. False identities abound. So can you trust those online discussions? Are your follower numbers real?
27th August 2018
Internet Marketing
Are you annoyed by adverts for things you have just bought?
Advertising is supposed to excite you, but new research suggests online ads annoy us a lot
23rd August 2018
Internet Marketing
People now decide how they want to receive a company’s marketing messages
People now prefer to receive marketing messages the way they want them. And for most people, that’s email.
6th August 2018
Content Marketing
Your content marketing risks not working if you use the biggest words
Content marketers know they need to write lots of copy. But if they write it too business-like, it won’t work.
31st July 2018