Why don’t old people use the Internet?
Older people aged over 65 are statistically much less likely to use the web than younger people. But it has nothing to do with their age.
Graham Jones
The name of your industry frames expectations
How you label what your business does has a profound effect on what your customers and visitors think of you
City AM
Interview with City AM daily newspaper for City of London on social networking
Is niche marketing worthwhile?
Niche marketing could be focusing on the wrong thing. Customer personas could be much more valuable.
7 ways to capture your blog ideas
You need to capture your blog ideas the moment you get them, otherwise your memory will not store them. Use one of these 7 methods
How to ensure people remain loyal to your website
You need to make people loyal to your web business; there are too many distractions elsewhere and they can soon forget about you.
Who will help your website the most?
What kind of people do you need to employ in order to boost your website?
How to make your website shareable
Sharing is all the rage online, but just how can you make your site shareable? This article explains how.
BBC Radio Solent
BBC Radio Solent
What Makes Consumers Click?
Graham Jones explains The CLICK System to make consumers click, from his book Click.ology
Other people hold the clues to your content
Other people can often see what your business needs to write about better than you
Metro
How much time do we spend online?
Should you pay your customers to buy from you?
Customers need instant rewards. Sometimes the product or service doesn’t produce rewards for a long time. Paying your customers can help.
Marketing to online crowds requires new approach
Crowds are more responsive to safety style messages than other marketing tactics, says new research.
Want people to buy from you? Cover up your eyes..!
Research shows we are less persuaded of something if we have direct eye contact with someone. Reducing eye contact could increase sales.