Internet Marketing
Would you ask your website visitors a question?
Questions can be very useful headlines on websites. They engage people more than instructions or simple statements, don’t they?
2nd April 2013
Author: Graham Jones
Web pages can now provide subliminal advertising
The Association Providing Regular Invisible Likeability announced this initiative today, 1st April.
1st April 2013
Social
Perception is not reality in world of social media
Social media activity by businesses is relatively low. However, they claim that social media is effective, without any actual evidence to back that up.
28th March 2013
Online Business
Why you need a woman to run your website
Women make better decisions than men because they take into account more variables and seek cooperation more than conflict. In the online collaborative world this will be an advantage.
27th March 2013
Psychology
Google is helping you make poor decisions
Faced with too many options people search more and then find rare events and items making them think these are real possibilities for themselves.
26th March 2013
Blogging
Blogging is about to become dangerous
Take care when writing online – blogging can be dangerous
25th March 2013
Psychology
What time of day should you use the Internet?
People vary in their ability to perform well at different times of the day. So, what time of day is best for you to use the Internet?
22nd March 2013
Psychology
What George Osborne can teach you about web readability
People read websites by skimming, but this can reduce engagement so you need to discourage it by not having subheads and so on.
21st March 2013
Content Marketing
People want real web content
There is plenty of web content you can copy. But research shows people prefer originality over availability.
20th March 2013
General
Traditional media rule our online activities
The biggest proportion of activity on Twitter is about TV programmes. Newspaper websites are amongst the most popular. Traditional media rule.
19th March 2013
ITN – Independent Television News
Just done an interview with ITN about social media and loneliness
18th March 2013
Psychology
Stop thinking and you will boost your web presence
Cognitive activities are getting in the way of website owners. Thinking prevents the creativity needed to blog, for instance.
18th March 2013
Content Marketing
Microsoft study reveals content confusion
Microsoft study on content multitasking reveals a problem caused by the Internet. We cannot multitask.
15th March 2013
Internet Marketing
Why your SEO expert is wrong about link text
How do you get people to click on links? Tell them to do it…!
14th March 2013
Online Business
The iPad generation is older than you think
Tablets like the iPads are being taken up in large numbers by older generations. That is changing the demographics of your website.
13th March 2013
Search
Google does bad by doing good
Google is proposing a new system for ranking online merchants and stores. But will the new system favour Google’s own shopping network?
12th March 2013
Social
Don’t believe everything you read on Twitter
Twitter is a poor predictor of public opinion yet a good predictor of company performance.
11th March 2013
General
Women rule the Internet
Women are in charge of the Internet because they represent more of the actual usage of online services.
8th March 2013