Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Graham Jones
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Company websites are history
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Daily Mirror
Interviewed by the Daily Mirror for an article on Neknomination – social media drinking game
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Facebook: The Psychology of a Ten Year Old
Facebook is 10 years old today. But what can we expect from a 10-year-old? What is the psychology of this age?
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Austrian Broadcasting Corporation (ORF)
Just recorded an interview with ORF – the Austrian Broadcasting Corporation – about the impact of Facebook on human behaviour
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Director Magazine
Just completed an interview for Director Magazine about selling online.
A simple way to measure your online connectivity
How well connected are you online? A simple test will reveal the depth of your connections and how close are the relationships you have.
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Stan Collymore Deserves YOUR support
Stan Collymore has received terrible abuse on Twitter and has complained the company has done little about it. The company could do something by funding a major educational campaign.