Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
Graham Jones
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
Show prices online for long-term customer desire
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online …
Director Magazine
Just completed an interview for Director Magazine about selling online.
A simple way to measure your online connectivity
How well connected are you online? A simple test will reveal the depth of your connections and how close are the relationships you have.
Are you giving up on web business before you begin?
The motivation to gain new online business might last only until you actually win a client. After that you might not be so motivated, new research implies.
Stan Collymore Deserves YOUR support
Stan Collymore has received terrible abuse on Twitter and has complained the company has done little about it. The company could do something by funding a major educational campaign.
BBC Radio Five Live
Interviewed by Nicky Campbell on BBC Radio Five Live about Internet abuse on Twitter
How to sell a product – make it shiny…!
How to sell a product involves making people want it. This article looks at research explaining why products must be shiny to sell more.
Reviewing what you know about the Internet helps
The Internet continues to change and grow on a daily basis. Keeping up can be a problem. But reviewing what you know can help.
Marketing targets cannot be missed
Targeting your online marketing efforts is vital. More than ever people respond negatively to marketing that is not precisely to their requirements.
Superficial website rankings matter after all
Rankings in “top 10” listing might seem fake and not worth the bother, but it appears they do have an impact on customer perceptions. You need to be in appropriate lists.
Good pictures are essential for your website
People can identify an image within 13 milliseconds meaning they know what your website is about before they are consciously aware
Vitality Magazine
Interviewed by Vitality magazine about the way in which people shop online for beauty products
Supermarkets only have themselves to blame
Supermarkets have focused too much on price, commoditising their goods and making people want cheaper instead of quality.