Shoppers force changes in online retail
Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
Graham Jones
Twitter is NOT a social network after all
Research shows that most activity on Twitter is non-conversational. Even if it is two-way, it is so short-lived it is not truly social.
How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Five failings of Internet Marketers
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
Social networks could be bad for your future business
Social networks allow us to learn from each other. But the more we rely on social learning, the less we produce new ideas.
Microsoft Business Magazine
Quoted in Microsoft Business about customer engagement
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Company websites are history
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Daily Mirror
Interviewed by the Daily Mirror for an article on Neknomination – social media drinking game
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Facebook: The Psychology of a Ten Year Old
Facebook is 10 years old today. But what can we expect from a 10-year-old? What is the psychology of this age?
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Austrian Broadcasting Corporation (ORF)
Just recorded an interview with ORF – the Austrian Broadcasting Corporation – about the impact of Facebook on human behaviour