Blogging
Forget the keyboard – handwrite your web content
Handwriting engages parts of the brain not used when we type on a keyboard. For better web content, start with handwriting
29th August 2013
Author: Graham Jones
The Sun
Interviewed by The Sun newspaper about the 10th anniversary of Skype and what it has done for online communications
27th August 2013
Psychology
Do NOT sit down when shopping online
A heightened sense of balance makes you more cautious when buying because it encourages you to weigh up all the options.
27th August 2013
Search
Make it really hard for people to get links
Links on websites could be more dangerous than you think. They could be harming your search engine ranking, rather than helping it.
26th August 2013
The Times
Helped with a feature article on the impact of social media on our sense of self and how to manage that
23rd August 2013
Social
Facebook marketing is worse than old-fashioned mail
Statistics on Facebook marketing show it is achieving only very low rates of customer engagement for businesses. Don’t believe the hype.
23rd August 2013
10 ways to keep visitors at your web site longer
How to keep people on your website for longer – ten top tips
23rd August 2013
Company Magazine
Just done an interview with Company Magazine for a feature article on Internet trolling
22nd August 2013
Internet leaders show they have stopped thinking
Mark Zuckerberg, the creator of Facebook, is credited as being a “really smart kid”. His success with Facebook has meant that he has received adulation from his fans and other people in the industry agree – he is marvellous. Indeed, so powerful is this Emperor of the Internet that a
22nd August 2013
Free products are more valuable than discounts
Consumers value a free item more highly than a discounted item. So when you want to sell a high priced item add a freebie.
21st August 2013
Online Business
Google failure shows how dependent you are
Google suffered a major outage leading to a massive drop in web activity. Almost everything we do these days depends on Google.
20th August 2013
Email
Email marketing depends on your brand image
Email marketing has limited impact if the recipient does not know who you are. Study shows that offline branding could be vital in email success.
19th August 2013
Big business fails the Internet test
Major brands are failing to keep up with modern communications and are largely ignoring their customers. This is certain to rebound on them.
16th August 2013
BBC News
I was interviewed about research showing that Facebook makes people feel worse about themselves
15th August 2013
Psychology
Facebook is bad for you – yet more evidence
Facebook is increasingly shown to have negative psychological effects. Now new evidence suggests it makes us feel less positive.
15th August 2013
BBC Newcastle
I was interviewed about research showing that Facebook makes people feel worse about themselves
15th August 2013
Email
Make sure emails are mobile friendly
Smartphones are now the main way of accessing email. If your emails are not mobile friendly expect lower results.
14th August 2013
Social
Sharing photos on Facebook can damage relationships
Sharing images on Facebook may be more damaging than you think. It can erode relationships, not enhance them.
9th August 2013