How to stop people choosing low prices on a web page
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Graham Jones
Five failings of Internet Marketers
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
Social networks could be bad for your future business
Social networks allow us to learn from each other. But the more we rely on social learning, the less we produce new ideas.
Microsoft Business Magazine
Quoted in Microsoft Business about customer engagement
Winning awards can work against your business
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Customers like cool stuff – but not for long
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
Five online safety tips for business
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Company websites are history
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Daily Mirror
Interviewed by the Daily Mirror for an article on Neknomination – social media drinking game
Stop specialising to get more business
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Facebook: The Psychology of a Ten Year Old
Facebook is 10 years old today. But what can we expect from a 10-year-old? What is the psychology of this age?
Are You Facing A Digital Disadvantage?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Austrian Broadcasting Corporation (ORF)
Just recorded an interview with ORF – the Austrian Broadcasting Corporation – about the impact of Facebook on human behaviour
Is your business missing the most obvious technology?
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
5 psychological ways to increase online business
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.