Psychology
Convenience is key to your online success
Convenience is a key factor in people deciding whether or not to use your website. Demonstrating convenience equates with success online.
3rd December 2013
Author: Graham Jones
Closer magazine
Interview with Closer magazine on Internet trolls
2nd December 2013
Retail
It’s a black Cyber Monday for most online retailers
Cyber Monday and Black Friday combine to make these few days brilliant for online retailers. The problem is, store owners are not using the data to help them sell for the rest of the year.
2nd December 2013
Future
The end of human communications as we know it
Google’s new patent implies the company thinks it can communicate on your behalf better than you can do yourself.
29th November 2013
Click.ology – Coming Soon
Click.ology is the latest book by Internet Psychologist Graham Jones
29th November 2013
Internet Marketing
Voucher codes are not worth the paper they are not printed on
Voucher codes only appear to work if there is instant gratification. Any delay in receiving discounted products makes people value them less.
28th November 2013
Online Business
Why your website should not display prices
People pay more when they are asked to pay what they think an item is worth. They also pay more if they are paying for another customer.
27th November 2013
Content marketers miss the point
Content marketers appear to think that the word content is equivalent to the word article. It is not, there is so much more to content than articles.
26th November 2013
Internet Marketing
Internet marketing requires thorough testing
Internet marketing does not have an easy route; thorough planning and testing is required.
22nd November 2013
What is the best newsletter system?
Which if the various online newsletter systems is best? This article doesn’t review them but suggests an alternative way of assessing the e-newsletter systems.
21st November 2013
Internet Marketing
Pictures could REDUCE your online sales
Pictures can be glossed over preventing people from making purchasing decisions
20th November 2013
Politics
UK Government misunderstands web porn
The UK Government has missed the point about online child pornography, once again, showing a lack of understanding and care
19th November 2013
Search
Google+ will help your search engine ranking
Google+ does NOT help you gain higher search engine rankings. We know that because Google themselves say so. Indeed, one of their leading engineers Matt Cutts even went so far as having to debunk the widely held theory in a forum discussion. Well that just goes to show how much
18th November 2013
Infographics
Social Media for Recruitment
Infographic showing how to use social media for recruitment
18th November 2013
Social
Why your website needs original pictures
Pictures are the most frequently shared content on social media, so it is worthwhile having great images on your website.
15th November 2013
Psychology
Individual customers are not as individual as you think
People have multiple identities within their minds; they are not just one person. So targeting your business at just one persona could be the wrong way to go
14th November 2013
Online Business
Make your website feel like home
Research shows that when people feel at home they are likely to buy more. Making your website appear like a shop could work against you.
13th November 2013
Internet Marketing
Should you just forget the Internet and go back in time?
Only 10% of Internet traffic is for “ordinary” websites. Almost all Internet traffic is now for entertainment. If you are not in the entertainment business why be online?
12th November 2013