Written blogs more trustworthy than video
People trust the written word more than spoken words. If you want to be trusted online you must write.
Graham Jones
Email is not your enemy
Email critics are getting ever louder, but email is not the problem; job design is the problem.
Focus your website on who writes it not the content itself
Research shows that website visitors come back for the writers, not the content itself. You need star writers to get return visits.
England needs LESS football talent to win World Cup
World Cup teams packed with talent could be less successful than others. The same is true for your business website development team.
BBC Berkshire
Just been interviewed on BBC Berkshire by Tony Blackburn about the psychology of complaining about online purchases.
London Cabbies Show Poor Internet Knowledge
London Cabbies are protesting about Uber – but this was an entirely predictable service that should have been foreseen.
Official Google statement: links mean rankings, rankings mean visitors
fter Google’s recent algorithm updates, some webmasters started to believe that links did not matter anymore for Google. Nothing could be further from the truth
Selfies create the wrong impression about you
Online photos can give people the wrong impression about you. They need to meet you face to face.
Brand Quarterly
My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
Booming Business Economy is Danger for Online Business
As business prospects brighten it means more online competition is inevitable. Are you ready for the massive onslaught?
Pricing strategies used by Apple should be copied
Apple’s pricing strategies link to psychological studies that show people appreciate the most expensive items more, you should put prices up.
Social media is less help to business than you might think
Social conformity does not last. In order to get people to change their mind about your business, you need to be constantly in their mind.
Tidy offices mean better web use
Visual distractions in the workplace could make your use of the web less focused and more difficult.
Advertisers lose trust as people age
Advertising is not trusted by most people and as people get older they learn to trust advertisers even less
Sales from social media depend largely on time spent
Study shows that time spent on social media is related to sales. Most business are wasting their time on social media. You need to spend 40 hours a week.