Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Graham Jones
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …
Metro World News
Interviewed by Metro World News for a forthcoming feature on the online reading habits of teenagers.
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
Family Business Owner
I am in this month’s Family Business Owner magazine talking about the psychology of writing a daily journal.
It takes 10,000 hours to be a successful blogger – really?
To be a successful blogger you need to start as soon as you can and keep on doing it. Start now and blog each day and you will get better.
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
Your boss uses social media more than you do
Research shows that company bosses like to use social networks at the same time as telling their staff to stop using them Company bosses have been shown as somewhat “two-faced” in a new study about the way business people use social media. Company bosses have been shown to be avid …