Online retailers are being squeezed as shoppers focus their activity with fewer and fewer sites. Research shows that most online shopping is now done with fewer than five different websites.
Research shows that most activity on Twitter is non-conversational. Even if it is two-way, it is so short-lived it is not truly social.
When people are presented with price choices on a web page they may choose the low price. To increase your profits use these techniques to get higher priced selection by customers.
Internet marketers make some pretty dumb mistakes. Here are the top five failings and errors of Internet marketers.
Social networks allow us to learn from each other. But the more we rely on social learning, the less we produce new ideas.
Quoted in Microsoft Business about customer engagement
Winning awards can seem a good idea. But it opens up your business to a wider audience bringing negative reviews and word of mouth.
Selling cool products sounds like a good idea. Except research shows the impact is short-lived . Coolness could reduce product sales, not increase them.
On Safer Internet Day, today, it is too easy to focus on what it means for children. Yet there are significant business risks online.
Company websites are no getting less and less traffic as people look elsewhere for business information. Focusing on a corporate website is a waste of time for many businesses.
Interviewed by the Daily Mirror for an article on Neknomination – social media drinking game
You would have thought that being a specialist and focusing on one kind of work would bring you more business. However new research shows this can work against you.
Facebook is 10 years old today. But what can we expect from a 10-year-old? What is the psychology of this age?
Most businesses are failing to take advantage of the digital world. This is putting them at a huge disadvantage compared with companies that are focusing on digital.
Just recorded an interview with ORF – the Austrian Broadcasting Corporation – about the impact of Facebook on human behaviour
Businesses are striving to use the most up-to-date technological advances. However, that strategy might be misplaced. The best technology for your business may be the human brain.
You can increase your online business by tapping into psychological ways of connecting with your customers. Here are five ways you can use psychology to sell more.
The display of prices for products and services is a long-standing debate. Should you show them? Should you hide them? What colour should prices be displayed in? How big and what kind of type should you use? Gosh – there are so many questions for just one element of online
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