Amazon demonstrates it misunderstands pricing
Amazon’s dispute with Hachette reveals a lack of understanding about how people respond to pricing
Graham Jones
BBC Radio Berkshire
Interviewed by Mike Read about the length of time people spend online these days
People decide to trust your website in an instant
People decided whether or not your website or online business is trustworthy before they are consciously aware of what is on the page.
BBC Radio Five Live
Interviewed this morning on the breakfast show about the amount of time people spend online these days – more than we spend sleeping.
Facebook is down….call the emergency services…!
People love something so much it is an emergency if it goes wrong. Do people love your business enough to call the police when it is not available?
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say …
Metro World News
Interviewed by Metro World News for a forthcoming feature on the online reading habits of teenagers.
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.