Blogging
Do you have a content marketing pathway?
Content marketing is only worthwhile if you have objectives and a means of achieving them. You need a content marketing pathway to do that.
2nd May 2014
Author: Graham Jones
Graham Jones welcomes John Lewis commuter stores
Click.ology author Graham Jones comments on the latest phase in online shopping being pioneered by retailer John Lewis.
2nd May 2014
New Study Examines Cyberbullying and Online Aggression Experiences Among College Students
Researchers at Ohio University conducted a qualitative study to develop a better understanding of the effect of cyberbullying and online aggression on college students
29th April 2014
Blogging
Go for a walk before writing a blog post
Walking appears to boost creativity significantly – and that creative boost continues even after you have sat down to start writing a blog.
28th April 2014
Internet of Things (IoT) Market 2014-2024
Wireless Machine to Machine (M2M) Connectivity, Enterprise & Consumer Connected Devices & Objects Ecosystem
26th April 2014
Retail
Local shoppers are mobile focused
People are more likely to buy when the search locally on a mobile phone than on any other device.
24th April 2014
Psychology
Polite customers help you sell more
Reviews that include politeness are valuable in increasing sales and value.
16th April 2014
Email
Email Marketing Tops Online Selling Methods
Email marketing consistently comes out as the best method of generating sales online. It is significantly better than social media.
11th April 2014
Online Business
Where is your website in the buying cycle?
Positioning your website so that it matches your visitor’s expectation is essential now that people make up their mind to stay in seconds.
8th April 2014
Content Marketing
Quality content should be central to your business
Quality content is fundamental to online success. New research shows it has been essential to the growth of Facebook, for instance.
7th April 2014
The Times
Interviewed by The Times for an article due to appear tomorrow, Saturday 5th April, on how people use online dating apps.
4th April 2014
Psychology
People do what other nearby people do
If your website uses the principles of “provincial norms” you will get more activity, perhaps more sales. People are most likely to adopt behaviours of those around them.
2nd April 2014
Politics
Web Links to Be Banned by EU
EU proposals published on April 1st are derided by FOOL
1st April 2014
Psychology
Why you need to redesign your web pages
Perceptual overload is common in web pages. It means your visitors are effectively blinded by what you are showing them.
31st March 2014
Future
Most businesses could collapse in the next decade
Research shows that businesses are unprepared for the current digital world, let alone considering how they will cope with the digital future.
25th March 2014
Your Old News is New News to Your Web Visitors
Website content is deemed to be “new” even if it is old. That’s because if it is the first time that a visitor has heard about it, then it is new to them, even if it is old to you.
24th March 2014
Search
Forget search engines – they are wasting your time
Search engine visitors are the least valuable for websites, being the least engaged you can get.
21st March 2014
Retail
Websites dominate for shoppers
Most people now start their purchasing online. Even if they buy offline, the majority of shopping begins online.
19th March 2014