PC Pro Magazine
Interviewed for PC Pro Magazine feature article on the psychology of online shopping
Graham Jones
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
Save this page – boost your memory
Psychological research shows that if you save something you will enhance your ability to remember things.
Children as Young as 4 Getting a Mobile Phone this Christmas
Parents Cite Peer Pressure as the Number 1 Reason for Buying
BBC Radio Berkshire
Back on BBC Radio Berkshire again today, talking about “social petworking”
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
Stop checking your email – it stresses you out
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
Daily Mail
Just been interviewed for a forthcoming feature in the Daily Mail about YouTube and the potential for “oversharing”.
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
Social media marketers have lost the plot
Social media marketers have lost the plot. They believe that checking whether their work affects the bottom line is unimportant.
Comet landing has a lesson for website owners
We probably know more about space than about the mind of a website visitor The excitement and achievement of the landing of a space vehicle on the surface of a 4km wide comet, 300m miles away from us probably brought a tear to many eyes. The sheer technical ability of …
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.