Online Business
Mobile shopping is just too risky for most people
Mobile retails suffers because of small screen sizes, limiting the extent of information people get, increasing their risk of purchase.
4th August 2014
Author: Graham Jones
Internet Marketing
Fast and fresh content is what websites visitors value most
Study reveals the top two requirements for your website Every week I sit in meetings with business owners who talk for ages about the design of their website. They are concerned about the colours, the typography and the overall look and feel. And every week in those meetings I say
1st August 2014
Infographics
The Era of Data Driven Marketing
Infographic showing the importance of data in marketing
1st August 2014
Metro World News
Interviewed by Metro World News for a forthcoming feature on the online reading habits of teenagers.
31st July 2014
Online Business
Print still wins in these days of digital
Even though we are surrounded by digital information, people still prefer print for many purposes
31st July 2014
Infographics
How to Influence and Persuade Customers
Infographic showing how to persuade and influence people
31st July 2014
Psychology
How to make your free offers more valuable
Free offers can have low value in the mind of consumers. Here’s how to make them thing your free offer is quite valuable.
25th July 2014
Online Business
Why your web business might not need a charismatic leader
Charismatic leadership works – but only for a short time. Solid reliability is more important.
21st July 2014
Email Articles
Is email taking over your life?
Infographic showing how people use email
21st July 2014
Psychology
5 Psychological Reasons for Not Blogging
People give all sorts of reasons why they cannot blog. Here are the top five psychologically derived excuses.
14th July 2014
Once upon a time, a website grabbed a man by the throat
Storytelling on websites is the way to really engage and capture your visitor. Indeed, when you tell a story they experience it and feel it.
11th July 2014
Media Appearances
Family Business Owner
I am in this month’s Family Business Owner magazine talking about the psychology of writing a daily journal.
10th July 2014
Blogging
It takes 10,000 hours to be a successful blogger – really?
To be a successful blogger you need to start as soon as you can and keep on doing it. Start now and blog each day and you will get better.
10th July 2014
Online Business
Five psychological reasons why the M&S new website has problems
The new M&S website is failing to attract sales in spite of a £150m overhaul. What went wrong with the psychology of the new site?
8th July 2014
Social
Your boss uses social media more than you do
Research shows that company bosses like to use social networks at the same time as telling their staff to stop using them Company bosses have been shown as somewhat “two-faced” in a new study about the way business people use social media. Company bosses have been shown to be avid
3rd July 2014
Closer Magazine
Interviewed by Closer Magazine for an article on Craigslist
3rd July 2014
Facebook Study Blurs Ethical Guidelines
Facebook study criticised by Internet Psychologist for poor ethical procedures
30th June 2014
BBC Radio Merseyside
I am due to be on the Drive Time show with Simon Hoban on BBC Radio Merseyside this evening, talking about Facebook
30th June 2014