Five ways to prove you are an expert
Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.
Graham Jones
One in every five emails goes missing
Almost 20% of emails never reach their recipients. Here’s what you can do about it.
Three ways to make your website trigger sensations
Most websites only trigger visual senses. But human beings have other senses. Here’s how you can trigger them.
How good are you at these five valuable digital skills?
There are five essential digital skills, yet 23% of small businesses in the UK don’t have them. Do you?
Is an online persona the same as personality?
Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea. …
What stage is your online business at?
The kind of activities you need to do online depend upon the stage at which your business is in its development.
Is “big data” too big?
The Internet is enabling companies to produce vast amounts of data. But is it too much for our brains to cope with?
Your web success depends upon your online footprint
People no longer just check out your web page, they look across the entire Internet. That means you need extensive and consistent information about your business online.
What kind of app does your business need?
You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.
How to get the most out of our content – repurpose it
Infographic showing how to get the most out of content using repurposing
How to avoid the stress of social media overload
Social media can cause stress. Overload of information and poor systems cause symptoms.
Mistakes on your website could lose you money
Study shows that people lose faith in websites that have mistakes and errors
Three reasons you might want to give up your smartphone
of depressive symptoms. The more you use your phone the more likely it is you have depression.
Sending angry emails actually makes you angrier
Responding to emails that make you angry could be bad for you. Far better to do nothing, research shows.