Internet Marketing
Customers want to hear from you by email, not by phone
People are happy to hear from brands by email, but dislike offers of contact by phone. This suggests phones are strictly personal.
11th November 2014
Author: Graham Jones
Social
Social traffic becomes more polarised in a year
Most sharing is now done on Facebook with the other social sites seeing a significant drop in material shared in the past year.
10th November 2014
How to set up a successful online store
The experience of the leading online fabric retailers Joel and Son Fabrics shows exactly what you need to think about if you want to sell online.
8th November 2014
Psychology
Switch off the Internet every day to preserve your brain
Using the Internet at all times of the day and night could potentially dramatically reduce your cognitive abilities.
6th November 2014
Infographics
How easy is it to hack into your life?
Infographic showing security risks
31st October 2014
Content Marketing
Get writing – people prefer articles
The main source of information in the B2B sector is articles. Other web content pales into insignificance.
28th October 2014
Online Business
Should you “stress test” your website?
European banks have failed a “stress test” but what about your website? Does it stand up to the stresses and strains it might face?
27th October 2014
Are your frightened by the Internet?
A survey of people’s fears shows that concerns about the Internet are significant. What does that mean for your business?
24th October 2014
Psychology
Too much choice can harm your business
If your business offers lots of choice you make it harder for customers to make a purchase and they will be more unhappy with what they buy.
21st October 2014
BBC Radio Oxford
Just recorded an interview with David Prever for tonight’s Drive Time show all about Internet trolling
6th October 2014
BBC Radio Berkshire
Interviewed on the Anne Diamond show about Internet trolling
6th October 2014
BBC Radio Five Live
Just appeared on BBC Radio Five Live’s “Our Call” programme, being interviewed by Nicky Campbell about Internet Trolls.
6th October 2014
Online Business
Weekend work no longer an option
More retweets happen on a Sunday, showing that for businesses this is the day when they should be most conversational online.
6th October 2014
Retail
No wonder the retail sector is in a mess
Retail is becoming increasingly fragmented as store owners fail to respond to consumer demands.
3rd October 2014
Online Business
What Windows 10 means for your website
Microsoft announces Windows 10, effectively admitting Windows 8 was a mistake. Don’t make the same error on your website.
1st October 2014
Email
Is email marketing successful or just plain easy?
Email marketing continues to be the most highly rated form of Internet marketing. But that might be because it is easy.
30th September 2014
Email
Why do businesses send such stupid emails?
Brands send out emails which do not get opened in spite of knowing what people really want.
22nd September 2014
Online Business
Being available is more important than being different
Customers think you focus on them when you provide easy access to you and immediate help or support. Having a social media network is one of the least important requirements.
19th September 2014