Email
Email is mostly mobile nowadays
Unless your marketing emails are responsive and aimed at mobile users, you will be less likely to succeed with email marketing.
6th January 2015
Author: Graham Jones
Psychology
Smartphones bad for your hands, good for your brain
Smartphone use appears to stimulate our brains as a direct result of increased thumb use
5th January 2015
Psychology
Christmas tablets may disrupt your sleep
Tablet devices and ereaders could cause you sleep issues. Nothing new – mobile phones are the same. It’s all to do with your pineal gland.
24th December 2014
Online Business
Most people decide to buy within 15 minutes
People who stay on your website for an hour are much more likely to buy from you.
19th December 2014
PC Pro Magazine
Interviewed for PC Pro Magazine feature article on the psychology of online shopping
17th December 2014
Internet Marketing
Your website sharing statistics are fibbing
Most people do not share using social media. Almost all sharing online is via the “dark” web.
17th December 2014
Psychology
Save this page – boost your memory
Psychological research shows that if you save something you will enhance your ability to remember things.
15th December 2014
Children as Young as 4 Getting a Mobile Phone this Christmas
Parents Cite Peer Pressure as the Number 1 Reason for Buying
12th December 2014
BBC Radio Berkshire
Back on BBC Radio Berkshire again today, talking about “social petworking”
11th December 2014
Internet Marketing
Personalisation is not working
Personalisation only provides a return on investment if it is truly personal. First names are not enough. Deep personalisation is required.
11th December 2014
Internet Marketing
Online publishers told to STOP running adverts
Online advertising is not good for website owners. Research shows visitors have negative views of sites with annoying ads.
10th December 2014
Email
Stop checking your email – it stresses you out
Stop checking your email so often; it is not good for you. Companies should encourage email check-in times.
9th December 2014
Online Business
You have no choice in business – focus on your website
Study shows that 55% of people do not buy from firms with weak web presence.
3rd December 2014
Daily Mail
Just been interviewed for a forthcoming feature in the Daily Mail about YouTube and the potential for “oversharing”.
17th November 2014
Online Business
How simple is your message? LinkedIn is too complex
Your message needs to be so simple people “get it” immediately. Research shows simplicity is linked to financial performance.
17th November 2014
Social
Social media marketers have lost the plot
Social media marketers have lost the plot. They believe that checking whether their work affects the bottom line is unimportant.
14th November 2014
Blog
Comet landing has a lesson for website owners
We probably know more about space than about the mind of a website visitor The excitement and achievement of the landing of a space vehicle on the surface of a 4km wide comet, 300m miles away from us probably brought a tear to many eyes. The sheer technical ability of
13th November 2014
Online Business
Trust is about experience, not social media
Banks suffer another loss of trust, but that’s because of our experience, not social media.
12th November 2014