Could you learn something from touching a robot’s bottom?
Touching a robot’s bottom emotionally stimulates people. So what can you do on your website that does the same for your visitors?
Graham Jones
Three surprising reasons you don’t need text with video
Content marketers often put videos on pages with lots of accompanying text. Research suggests that is a bad idea.
What is the number one app you should use more than others?
There is one app you should use more than any other. But which one is it? The result might surprise you.
Do NOT share this post – instead, just read it
Sharing items might not be such a good idea after all. It seems we do not understand what we are actually sharing.
Here is why George Osborne cannot balance the books
Global finances are so tied up with the Internet it is our online behaviour that is causing economic chaos
Psychology is fundamental to every business, especially online
Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Can social media cause post-traumatic stress?
Post-traumatic stress disorder (PTSD) has been linked to the use of social networks. Can your online activity actually cause you social media stress?
Does your website need a revamp?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
Five email marketing books that will boost your impact
Five of the best books on email marketing to help you ensure that you make the most of this excellent opportunity for profits.
What is the best kind of content for a website?
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Have you forgotten the email marketing basics?
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Social media is full of echo chambers
Your social media activity merely reinforces your own ideas and thinking. So, for businesses, that actually means social media is tough. Really tough.
Five ways to save time with content marketing
How to save time with content marketing so you can produce more content in less time. Five easy steps.