Contagious
Contagious is a best-selling book about the concept of online word-of-mouth, or viral marketing.
Graham Jones
Psychology is fundamental to every business, especially online
Understanding your customers means you need to understand psychology and demonstrate you have thought about it.
Hug Your Customers: Love The Results
Hug Your Customers: Love The Results is an excellent book on building strong customer relationships
Why you need to be more accurate on your website
You need to be more accurate on your website, rather than emphasise expertise. Only people with low knowledge value expertise more than accuracy.
Can social media cause post-traumatic stress?
Post-traumatic stress disorder (PTSD) has been linked to the use of social networks. Can your online activity actually cause you social media stress?
Declutter your inbox
Declutter your inbox is a great book to help you be more productive with email.
BBC Hereford and Worcester
Just recorded an interview with Malcolm Boyden of BBC Hereford and Worcester talking about the “Be Like Bill” Facebook campaign.
Does your website need a revamp?
A website revamp is needed more often than most of us realise. Not only will redesigning your site help visitors it will help you too.
Five email marketing books that will boost your impact
Five of the best books on email marketing to help you ensure that you make the most of this excellent opportunity for profits.
What is the best kind of content for a website?
Choosing the right kind of content can be tough. Should you use text, video, audio, infographics, data…?
The Idea in You
The Idea in You is the perfect book for anyone interested in starting their own business.
Savvy shoppers actually start shopping on the web
Most shoppers start their shopping journey online. At the same time most businesses are failing to get digital marketing right. Business is out of touch.
Have you forgotten the email marketing basics?
Email marketers are not even doing the basics, yet they want to use sophisticated techniques. Email marketing only succeeds with the basics in place.
Your Guide to Using Periscope to Grow and Connect with Your Audience
A quick, step by step guide to using Periscope.
Children and Technology: Advice for Parents
Infographic showing advice for parents for children using technology