Author: Graham Jones

Expertise graphic
Online Business

Five ways to prove you are an expert

Customers trust you more when they believe you are an expert in your topic. Here are five ways you can convince them of your expertise.

Personas
Internet Psychology Articles

Is an online persona the same as personality?

Marketing experts suggest we create “online personas” to represent all the different kind of people who might visit our websites. The argument is, that by creating these cameo portraits of different kinds of visitors we can deliver web experiences specifically suited to each kind of person. That’s a good idea.

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Psychology

Is “big data” too big?

The Internet is enabling companies to produce vast amounts of data. But is it too much for our brains to cope with?

Online Marketing Signpost
Online Business Articles

Your web success depends upon your online footprint

People no longer just check out your web page, they look across the entire Internet. That means you need extensive and consistent information about your business online.

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Online Business

What kind of app does your business need?

You can develop all kinds of apps, but research suggests only one kind of app has any real longevity. That’s the kind you should develop.

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Psychology

Are you too old for the Internet?

Older people get more distracted and understand less as a result. They need ways of reducing online distractions.

The puzzle of the social web
Social Media Articles

How to create value from social visitors

Many websites uses social media to attract visitors. But is it worth it? Social visitors tend to be less valuable to a business.