Radio discussion programme on Internet psychology
Interviewed today for Glastonbury Radio for a discussion programme on the psychology of the Internet.
Graham Jones
Internet marketing advice can come from unexpected places
You never know where you are going to pick up tips about Internet marketing. Sometimes the soundest advice for running your web site comes not from an Internet marketing guru, but from something that has nothing to do with the Internet. Bryan McCrae is a psychologist who spoke at the …
The Johari Window and your web site
Psychologists sometimes use the “Johari Window” to help demonstrate aspects of the self. the “window” was invented by two researcher – Joe and Harry – and their “Johari Window” has become a common feature of many self development courses and text books. A new article on the Johari Window puts …
How to improve your online business – listen
Bold researchers speaking at the University of East Anglia today have revealed that Cognitive Behavioural Therapy (a popular psychological treatment technique) may not be all it’s cracked up to be. Indeed, some studies suggest that CBT is just as useful as other, less popular therapies, like “psychodynamics”. It all reminds …
Facebook generation is doomed apparently
Teenagers who have grown up with the Internet as part of their world are facing a potential danger, according to a paper presented at today’s Annual Meeting of the Royal College of Psychiatrists. According to Dr Himansu Tyagi, from London, social networking sites could lead to identity problems in some …
Daily Mail interview
The Daily Mail has just interviewed me about the psychology of Facebook
On the radio in Ireland at breakfast
I’m being interviewed on Irish radio station i102 in the breakfast show on Friday morning about the psychology of Facebook.
BBC News Online quotes me
The BBC News Online service has quoted me in a story about the psychology of Facebook.
Andy Murray reveals Internet marketing strategy
Andy Murray appears to have split the nation; in spite of winning his Wimbledon match against Richard Gasquet to get closer to the Wimbledon title than any Brit in years, there are still people who don’t want him to win. Take a look at one of his videos on YouTube …
Can you believe blogs?
Bloggers sometimes lie. Indeed there are some notorious blogs which aren’t quite what they purport to be. Two years ago the giant American corporation Wal-Mart withdrew a fake blog, “Wal-Marting Across America”, from the web. Other companies like Coca Cola and Sony have had to take similar action following exposure …
Why your web site must be a good experience
Visitors to your web site need to have a good experience. Firstly the pages must provide what they were looking for. Then you need good navigation so they can easily find their way around. And you need a search facility so they can look up specific items without having to …
Technology isn’t as clever as we like to think
The more that neuroscientists learn about the brain, the less they know. Hardly a day goes by without some piece of research leading us to question how our brain works, just when we thought we were coming to an answer. For several years now, psychologists have remained somewhat dumbfounded by …
Internet marketing can be swayed by pseudo-science
Go to any business meeting these days and you are sure to find at least one of the speakers suggesting some kind of psychological backing for their claims. For instance, you may often hear that 55% of our communication is “body language”; it’s an oft-repeated claim in business circles. The …
What journeys do your customers make?
Your customers are unlikely to arrive at your web site without having been somewhere else first; even if they are time travellers, like Dr Who, and they suddenly port themselves from outer space to your web pages, they will have been somewhere else first. Understanding how people got to your …
BBC interview on online advertising
Just got back from BBC Radio Northampton where I was interviewed about the growing trend for online advertisers to know all about you and your buying preferences.