Yesterday I was presenting at the National Meeting of the Professional Speakers Association and noticed that several members of the audience were taking notes. All very well, you might think. But in American meetings I’ve been to, several people would have been making their notes public – they would have
If you have a web site it needs to shout out loud to its visitors; it needs to say fairly quickly what the site is about and what people should do with it. The headlines on this page (hopefully…!) tell you quickly that this site is about online success. If
Just a couple of months back, the presenter and public speaker Jeremy Jacobs didn’t have a blog. Now, he has a vibrant, well designed, readable and interesting blog that is clearly attracting readers. In the time he has been writing his blog, his web site has risen over one million
It’s fairly obvious to most people I meet that blogging has real benefits in terms of establishing and enhancing reputation. In other words, it’s a great public relations tool. If you agree, you’re not alone. The PR industry itself reckons that blogs are a highly effective tool for business to
There’s been a load of cheering recently for the success of online shopping. At Christmas, for instance, many High Street stores in the UK reported lower than usual sales with less footflow than the previous year. But their online counterparts reported record sales. So everyone was happy. What tosh. The
Every day I meet people who want to make their fortune online. They all dream of earning money while they sleep. What they want is a “quick fix”; they want to make a large profit with very little input. “What’s the secret?” they ask me. “How do you earn money
A new report on user generated video shows that almost half of all online video watched last year was provided by Internet users themselves. The report also predicts that this will rise to 55% by 2010. In other words, user generated content will dominate. However, for the online video sites
New research has discovered that advertising gets more click throughs from smaller web sites with less traffic than big sites with millions of visitors. What does this tell me? It suggests that the lower traffic sites are more focused on specific niche topics that are relevant to fewer people. But
Just a quick note to say that I’m featured in the UK’s “The Independent” daily newspaper. The article quotes me as saying that many Internet businesses fail because the people running them don’t plan properly.
According to this month’s Entrepreneur magazine, consumers are 50% more likely to be influenced by blogs and emails than by radio or TV advertising. So don’t let anyone tell you that blogging or email marketing have had their day. And if you’re in the TV advertising business – or if
A new survey released by Accenture today shows that the availability of information within a business is seriously hampering productivity. Indeed, it seems that six out of every ten managers are unable to find the information they really need. And most managers waste around two hours a day trying to
Just came across a blog entitled “5 prerequisites for blogging success“. It contains solid, useful advice to help anyone who wants to use blogs in their business. One point it makes is the need to put in time and commitment to making your blog a success. You need to see
You would think that the travel industry knew a thing or two about Internet marketing. After all, many people now book flights, holidays and other travel online, rather than in traditional travel agencies or booking offices. However, the latest “Online Retail Holiday Readiness Report” from WebTrends shows that only 23%
A senior research executive at Universal McCann, Tom Smith, has urged companies to respond now to the changing behaviour of people, rather than wait until it’s too late. He makes his comments in the January 2007 Revolution magazine which published details of Universal McCann’s latest research on blogging. This has
Today’s UK Sunday Times newspaper reports that Mena Trott, the co-owner of Six Apart (who produce TypePad and Movable Type) would be prepared to sell the company for less than $1bn. She also reveals that she wants a family and is going to review the future of the company this
At this time of year you will find dozens of people and organisations making all sorts of predictions about 2007. Many of the predictions will be complete tosh. Others will have some substance. However, there as one prediction tucked away in a list of ten for 2007 that caught my
If you want to get a top blog you need to write about politics or blogging itself. That’s the conclusion you can draw from a year-long study by Internet metrics analysts Nielsen. They measured the top blog postings according to how many people commented on them and how many links
If you’ve heard me speak in public, you’ll know that one of the regular themes I talk about is the fact that a business needs several web sites, not just one. In the offline world, few businesses have one point of contact. But in the online world they seem to
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