Social networkers want more from your business

Two new studies suggest that businesses need to be doing more on social networks. Indeed, most businesses appear to be ignoring social networks, believing them to be the preserve of students. However, a study by the brand strategy consultancy Cone has found that a whopping 93% of people want businesses …

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Online business owners advised to stop chasing traffic

Internet business owners should give up focusing on generating web site traffic. That’s the advice from Internet Psychologist Graham Jones. He claims that online businesses are focusing on the wrong thing by concentrating on web site traffic. “Business owners are increasingly concerned that their investment in e-commerce and Internet marketing …

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Blogging is dying – long live blogging

Blogs are fundamental to the Internet; without them Google would have little fresh content to index, other than brand new web sites. Existing web sites can help improve their indexing by Google (and other search engines) if they include a blog. The reason is simple. When we visit a search …

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Most online shoppers have problems with the sites they visit

Nine out of every ten people who shop online have problems with the web sites they buy from. That’s the stunning conclusion from research conducted by Tealeaf, the customer experience company. What’s worse, is that this is the fourth year in a row this study has been performed and it …

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What you can learn from the Palin email attack

So, Whitehouse-hopeful Sarah Palin has had her email account attacked by hackers. It’s no surprise that some people might want to do this; after all she represents an extreme viewpoint in the USA. What is surprising and troubling is that a public figure had two email accounts on a public …

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Warning: The BBC is over-reacting on the web’s future

Sir Tim Berners-Lee, the British inventor of the World Wide Web, spoke recently about his worries about certain parts of the Internet. He is concerned that the web has been used to spread disinformation; he is worried that we can trust some parts of the web when we shouldn’t. Today, …

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Internet marketers are missing a feminine trick

Take a look at most of the material online about Internet marketing and you will find it is aimed at people doing “Internet marketing”. There are thousands of “Internet marketing” gurus all writing books they sell to each other. But there is a common thread to all the stuff you …

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Where did that month go? Where did Google’s 10 years go?

I’m back…! Did you notice I had been away? Or were you so busy, or so wrapped up in your own holidays you didn’t care? Well, I’ve been on an extended Summer break; I’ve spent lots of time with my son Elliot (aged 8) and I’ve also been thinking about …

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In the Guardian

I was quoted in the Guardian this weekend. See: http://www.guardian.co.uk/money/2008/aug/09/workandcareers