Online Business
More confusion for Internet users thanks to Microsoft Teams
Microsoft Teams is the latest messaging apps to hit the Internet. How many more do we need? The more choice, the more “paralysis” sets in.
11th November 2016
Author: Graham Jones
Talk Radio Europe
Interviewed on the drivetime show on Talk Radio Europe about how people shop online
9th November 2016
Politics
What does the Trump presidency mean for the Internet?
Donald J. Trump will change the Internet as well as America. His presidency could mean changes in the way people behave online.
9th November 2016
Psychology
You too could be like Ben Cohen
Ben Cohen’s online sex tape is something that could happen to anyone. The Internet does funny things to your behaviour.
3rd November 2016
Online Business
What’s stopping your customers from being loyal?
Customers are loyal to a few dominant brands. But the rest of business struggles with loyalty due to inconsistent marketing.
1st November 2016
The Times
Just been interviewed by The Times for an article about human interaction with artificial intelligence.
26th October 2016
Psychology
Arouse your website visitors to get instant results
Arousing your website visitors by increasing their heart rate will make them depend more on subconscious decisions.
26th October 2016
Psychology
Website visitors see things they do not look at
Peripheral vision is more important than we think. Your website visitors process what they do not see before paying attention to what they focus on.
20th October 2016
Understanding Buyer Behaviour
Excerpts from talks by Graham Jones, LinkedIn and Sage about online buyer behaviour
20th October 2016
The Times
Interviewed by The Times for an article about the current craze for people dressing as clowns
13th October 2016
Content Marketing
Inspire your website visitors before you do anything else
New research shows that the main thing that people look for online is inspiration. Do you inspire your audience?
3rd October 2016
Psychology
Don’t be too keen to join the rush to mobile
The more people use mobile devices, the more they are likely to give up on them. By communicating on mobiles, you make it less likely messages are received.
29th September 2016
Search
Google shows it still has to grow up on its 18th Birthday
Google is 18 years old today, but perhaps it is time for the company to grow up and start thinking like an adult, even accepting it might be wrong.
27th September 2016
Online Business
My server destroyed my WordPress website
For almost three weeks I did not have a website, or emails. My discovery of poor standards and poor service provides lessons for all businesses.
20th September 2016
Psychology
Finally, Robert Cialdini agrees with Graham Jones….!
For years, Professor Robert Cialdini has proposed his six principles of persuasion. For years, I have been teaching that these principles appear to miss out an important aspect of psychology – priming. Now, at last, Professor Cialdini has added a seventh principle to his theory, something he calls “Unity” in
3rd September 2016
Psychology
Infographics only help some of the people some of the time
The rush to use infographics could be misplaced. It turns out that they only help people already engaged with the topic.
31st August 2016
Internet Marketing
Improved brand loyalty comes from content, not advertising
Brand loyalty is at an all-time low. New research points to a way in which you can boost customer loyalty to very high levels.
15th August 2016
Online Business
Dominant super-sites force other websites to their way
Dominant players on the web focus the mind of users; that means your website needs to be like the dominant sites
10th August 2016