Yorkshire Post just interviewed me
Just been interviewed for Yorkshire Post on “Facebook fatigue”.
Graham Jones
Christmas pudding makers could teach Internet marketers a thing or two
Every year, 19 million Christmas puddings are made at the Matthew Walker factory in Derby. That’s an amazing 7,500 tons of plum pudding that serves everyone from the Queen, to soldiers, to school children. Not only that, but this single factory provides puds for every major High Street retailer and …
Long Tail theory debunked – NOT…!
Chris Anderson’s “Long Tail Theory” has been debunked by two economists who have conduced an exhaustive statistical analysis, according to The Times. If you’re not familiar with this theory, it suggests that thanks to the Internet we will now be able to benefit from millions of tiny business “niches”, rather …
People less satisfied with Internet shops
Shoppers are becoming less satisfied with Internet shops. The research company Foresee has shown that consumers are now less satisfied with Internet retailers than they were a year ago. One in four people are dissatisfied, according to the on-going study. For a site with millions of visitors that could spell …
Small business owners are unsure about online advertising
Researchers at Microsoft have discovered that small business owners have a number of fears when it comes to promoting their business online. Nine out of every ten firms with an online presence have never tried to use any form of paid search marketing. Amazing! Google, for instance, is raking in …
You cannot be addicted to the Internet
Psychiatrists are in an interesting position; their role is being threatened by the growth in clinical psychologists, therapists and a host of other health professionals who can treat certain psychological disorders. Earlier this week research was published which shows that cognitive behavioural therapy can have a lasting therapeutic impact. The …
If you sell anything online you are being watched
Internet retailers are claiming victory in the battle for business in the run-up to Christmas. However, all is not as it seems. Anyone who has an online shop needs to take extra special care of their customers. One false move and your rise in income this year could be a …
The Internet is more interesting than sex – official..!
Women are more interested in the Internet than they are in sex. In a study of more than 2,000 people in the USA researchers found that almost half of American women would rather give up sex than have to live without the Internet for two weeks. Men, however, tended to …
Psychologies Magazine Next Month
Psychologies Magazine (a UK magazine aimed mainly at women) has asked for my input for an article on the need to constantly update your status online.
Pay per click just doesn’t connect with web site users
Pay per click advertising fails to really connect with people who use the Internet. That’s the conclusion from a new study by ClickConsult. The research reveals that if you combine search engine optimisation (SEO) with Pay Per Click, you get a 50% increase in conversions. What this really tells us …
Now we discover people don’t believe blogs – so stop blogging…!
A major survey of over 27,000 people has discovered that blogs are the least credible source of information online. Coupled with similar research on the trustworthiness of blogs, this most recent study suggests the end is nigh for blogging. According to the study, we believe “word of mouth” over and …
Online, honesty is the best policy
Tyrone is a hapless chap in the British soap opera, Coronation Street. In the latest storyline he is in trouble because he is not telling his wife-to-be the entire truth. She is putting two and two together and coming up with the wrong answer. If only he told her that …
Newspapers and social networks set to die in 2009
Your fate is in your hands; up until now businesses have been able to use newspapers, social networks – other publishers – to help them get their messages across. Marketing experts have often emphasised media coverage and social networks (word of mouth) as a way of promoting your business. However, …
Business blogging isn’t worthwhile says new study
New research from Forrester suggests that business blogging could well be a waste of time. It seems that only 16% of Internet users trust what they read on business blogs. And – worse – this is the lowest trust rating for any web content. What the study reveals is a …
Naked girl picture causes unrest in Wiki-land
A picture of a naked girl, aged around 11-years-old is causing a major stir thanks to its appearance on Wikipedia. The picture has been deemed pornographic by British legal advisers to the Internet Watch Foundation. This has led several Internet Service Providers to being forced to ban access to the …