Graham Jones
Why you must print out every page of your web site
Your company web site has no-doubt had several loving hours spent on it. If you have a blog, it’s pretty certain that there will be tens of thousands of words in it by now if you have been blogging for a a year. This web site, for instance, has over …
Brain studies of lonely people show internet marketers how to boost sales
Loneliness is one of those subjects that has been difficult to study by psychologists. After all, you can’t easily find lonley people in the traditional places you might find volunteers for studies – bars, malls, college halls. After all, lonely people don’t often go to such places. So, it is …
Twitter could kill your business – take care..!
Twitter could kill your business if you fall victim to the condition Enterotwittus. This is a “gut feeling” present in many business owners that spending hours each day using Twitter will actually help their business. Whilst it might help their business, taking time away from work it could actually lead …
Fear is a powerful motivator preventing online shopping
With all the hullaballoo after Christmas telling us that online shopping was a huge success bringing in hundreds of millions, it hasn’t taken long for a dose of reality to hit us firmly between the eyes. A new survey by the electronic payments company, Cybersource, suggests that two thirds of …
How many search engines do you use?
People often don’t do what we think they do. Take search, for example. Just go into your local street and ask how people search for things on the Internet. There’s a fair chance you’d come back with some stats that showed most people use Google. The result is we think …
Email is crucial to company income
Email is such a fundamental part of business that any failure in the system would cause a loss of income for one in every five companies. That’s one of the stark findings of a new survey from Neverfail. In a study of over 200 companies, the business continuity firm found …
Online seminars will make you more money than ebooks
People love buying things – or so we are led to believe. Current psychological thinking suggests that as we spend ever more isolated lives, going shopping plugs an emotional gap in our lives. Depression is known to lead to increased spending, for instance. Shopping and buying things helps us so …
Google makes a huge assumption – which could be wrong
Eye tracking studies show a fairly constant pattern of where we look on a web page. Essentially, most of our attention is focused top left. Then we scan to the right and then zig-zag back and forth to roughly half-way down the screen before we give up. It’s almost …
Manipulate your audience brains with web site colours
People are affected by colour. For instance, traffic lights tell us to “stop” with red; we associate the colour red with danger (unless you have red-green colour blindness of course). Similarly, we associate green with positive things, action, “go”. Other colours also tell us things; on the Internet blue signals …
Twitter could die soon thanks to Dell
Twitter could become a victim of its own success. The microblogging service has had an amazing 974% increase in traffic in the past year. According to Alexa, the site is now the 213th most popular web site in the UK and the 144th most viewed site in the USA. Around …
Internet retailers fail to learn
Online retailers have failed to listen to their customers. The latest research on Internet retailers shows that they have changed almost nothing on their web sites – even though they were told a year ago what consumers wanted. For instance, customers want 0800 or toll-free numbers on the web site. …
Recording a show with City Talk
Just about to do a recording with City Talk. We’re discussing whether you can believe everything you read online…!
You will be found out if you try to break the online rules
David Friend is doing the right thing – but rather too late. Who is David Friend you may ask. Well, he’s the CEO of Carbonite, one of the most popular online backup services. The problem is, his staff don’t appear to have been doing the right thing – at least …
Testimonials
This is what people think about me….! Very interesting; a large involved subject but you gaev a good overview to enable me to make informed decisions in future. Thank you.Tim Edwards, Container Team Extremely interesting, informative and hugely useful. An eye opener.Martyn Brocklesby, Geotechnical Engineering Really enlightening and informative with …