Online advertisers are failing to make the most of mobile
Advertisers are spending money for almost no return. Mobile users are abandoning websites having clicked on a pay per click advert.
Graham Jones
How often should you post on social media?
There are two types of social media these days. One is actually “social”, which is Facebook. It is where people chat to each other and be social. Usage statistics show that the amount of social activity happening on Facebook dwarfs what is going on with all the other supposedly “social …
Here’s why you don’t get comments on your website
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
Are newsletters a waste of time?
You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is …
Are marketers going down the wrong road?
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
Is your phone affecting your work?
This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even …
People prefer real world shopping because of the experience
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Are you producing the right content?
Your website – indeed your whole media presence, including social media – depends upon “content”. This will include articles, blog posts, images, videos, podcasts, infographics, slideshows and polls, to name just a few. If you write a blog post just once a week, your words will be amongst the 15m …
It’s a myth that you can make money online
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
Forget video or blogging if you want to reach business leaders
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
How human is your business?
The past few month have not been the best in Britain, have they? We’ve had terrorist attacks, an indecisive election exposing significant divisions in our society, and now the dreadful Grenfell Tower fire. Yet amongst all the problems, one thing has shone through. Whether it was in Manchester, or Borough …
How to be an email superstar
Thank you for opening this email; I appreciate it. I know that this is just one of hundreds of emails you will receive today and so I am grateful that you chose to open mine. Typically, each of us now receives 300 emails per day. The average office worker is …
How to Have a Good Day
How to Have a Good Day is billed as “the essential toolkit for a productive day and beyond”
Is your website personality attractive enough?
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Five reasons you don’t need mobile access on The Tube (or any metro or subway)
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.