Internet Psychologist
Graham Jones 
People buy things from people they like. For years, sales directors have been able to tell us that their biggest sales come from the sales staff who are the most likeable. And you know from your own experience that if you liked the sales person you were dealing with, you …
British politicians are still under fire for fleecing the nation, for having their fingers in the cash register, for lying about where they really live. The British political system is currently spinning out of control, thanks to a daily drip, drip, drip of embarrassing revelations about how Members of Parliament …
Online retailers are in a state. For weeks now they have been buoyed along by the theory that thanks to the recession people will flock to the Internet to buy things. Predictions even include the notion that online sales will rise by 11% this year – in spite of the …
How close are you to the Internet? I don’t mean the degree to which you feel connected to it; nor do I mean how much understanding you have of it. No, I actually mean how close are you physically? What’s the distance, right now, between your face and your computer …
Roger Bannister broke the “four-minute-mile” record 55 years ago this very day. At a relatively unknown Oxfordshire athletics track he collapsed after his determined efforts to smash the record. Every decade since then, athletes have continued to try to run faster and faster. Today, the mile is run almost 20 …
BBC Tees is to interview me this afternoon all about the psychology of Twitter
Rude people on Twitter and other social networks could seriously affect your work performance. According to management scientists from the University of Southern California, if we witness rudeness it reduces our ability to perform at work. In particular rudeness we observe in other people cuts down our creativity and our …
Most people will not read everything you write. Even your loyal readers and fans of your blog won’t always read every word that you lovingly place on the page. No matter how much effort you put into your blog or your web site, only a tiny proportion of people will …
Twitter users are small fry as far as the Internet is concerned. In spite of mega media coverage, 19 out of every 20 people still don’t use Twitter. According to the latest figures collected by eMarketer, only around 3% of US Internet users are Twitter users as well. Even with …
Jacqui Smith, the British Home Secretary, appears to misunderstand the Internet at every turn. It seems she now wants to monitor everything – yes everything – you do online. Whether it’s a simple email message, a search on Google, a Tweet in Twitter or a posting on a social networking …
Victims of swine flu and their families will doubtless disagree, but the current web-based panic over this disease is something of a nonsense. True enough, flu can be a debilitating and sometimes fatal disease – but that has always been the case. The current brouhaha would make you think, however, …
Web site owners often look to re-design their site from time to time. They like to keep up with the latest design trends and fashions or they simply want to improve their site because they are fed up with it. In fact, re-designing your web site regularly is an essential …
Word of mouth marketing is so important there is even an association for it. You certainly want people talking about you and your business – but only if it is positive. Yet many online businesses struggle with getting people to mention them in the first place. If you don’t get …
Just been interviewed for The Economist for an article on the psychology of online health information.
LBC – the London-based talk radio station – has just called asking me to appear on a programme.