In Business Week
I’m in Business Week’s “Debate Room” article talking about online shopping and how it is overrated…! See: Business Week Debate Room
Graham Jones
Your web site headlines ought to be elephant sized
The words you use have real impact. Forget all that nonsense you hear about words being unimportant and that body language and tone of voice are the most important features of communications. It’s tosh. After all, you have no real idea of my body language or my tone as you …
Will woolworths do wonders?
Woolworths is back; it’s alive and trying to re-establish itself as an online store. But the question is, will it succeed? When the company collapsed and closed all its stores in January, 30,000 jobs went, as well as a High Street icon. The name, however, was bought by Shop Direct …
Pre-internet study proves value of social networking
Social networkers are usually quite nice people; they are, after all, social. Even though in the corners of Facebook or the alcoves of Twitter you’ll come across a nasty piece of work, generally the vast majority of people you meet online are easy to get on with. Arguments tend to …
You really should stop chasing web traffic
How many Twitter followers have you got? Are you ashamed by the low number of contacts you have on LinkedIn? Do you wish you had more friends on Facebook? Have you ever wanted more visitors to your web site? Wherever you look online there is an apparent competition to reach …
Google isn’t really a search engine after all
Google is no longer a search engine. Instead, it is fast becoming a “short cut” engine to get to content we already know about. The fact that “Michael Jackson” is the current number-one search term on Google should not amaze us. But the remaining “searches” show a surprising trend. Even …
How to boost your online rapport
Kate Winslet surprised teenagers in Reading the other day by dropping in to her old drama club, Starmaker, where life as an Oscar-winning actress began for her. She immediately created connection with her audience by saying they could ask her anything as she was “very normal”; she then proceeded to …
Farewell Michael Jackson; Hello Internet nonsense
Michael Jackson’s sad death is a shock to us all; people will always have that “flashbulb” memory of always knowing where they were when they heard of his demise. For many, they will have been sitting in front of their PC screen, suddenly aware of a flurry of tweets in …
Twitter set to replace Google for content search
Twitter could replace Google as a place to go to find useful content. New analysis from Hitwise Intelligence shows a remarkable difference in how people use these two services. It seems that around one in three searches on Google are for transactional sites – we are frequently looking to buy …
Web site navigation needs rethinking
Visitors to your web site will be looking for guidance as to where to go next. Traditionally, this has meant that web sites have a menu of options across the top or down the left hand side. Indeed, eye-tracking studies show that this is precisely where people look first for …
Being regular is more important than being frequent for bloggers
Bloggers often debate how often should they publish. “Should I blog every day?”, they ask, “Or should I blog twice a week or once a week?”, they add. Every blogger has the same quest – finding the perfect frequency of blogging. They are seeking a “magic pill” kind of answer; …
Internet marketers assume wrong answers
Marketers often have a “gut feel” – they simply “know” they are “right” about something. Often, this turns out to be true; much psychological research shows that “gut feel” is surprisingly accurate. However, “gut feel” can also be wrong – as many Internet marketers will tell you. They have assumed …
CNN appearance on Twitter
CNN just asked me to help them with a feature on Twitter.
Graham Jones gets Masters degree in communication
Graham Jones, Internet Psychologist, has just been awarded a Master of Science (M.Sc.) degree from the UK’s Open University, where he is also an Associate Lecturer. The degree, which has taken three years of study, concentrated on the communication of science and technology. Graham said: “I am delighted to have …
Freebies devalue your internet business
Internet marketers will often tell you that you have to give away bonus products to help sell items. Indeed as you trawl across the web looking for information it seems as though there is some kind of competition on between marketers to see just how many “bonus” products they can …