Internet Psychologist
Graham Jones 
Worried people overwhelmed the UK’s Swine Flu website with a massive 9m people visiting in the first hour. The site was getting over 2,000 visitors per second at one point. Now, wouldn’t you like that kind of traffic? Whatever you think about the way the Government has handled the Swine …
Twitter and Facebook users hold tremendous power over the rest of us – if only they knew it…! Within social networks like these, there lies a range of tools that help establish psychological “authority” which is one of the most powerful means of persuasion known. Indeed, used wisely, Twitter and …
The more your customers feel connected to you, the more likely they are to buy from you. That, of course, is why many businesses strive for “brand loyalty” or why they try to personalise their services as much as possible. However, new research suggests you need to go much deeper …
Blogging Writer’s Block is one of the main reasons why so many people give up blogging. Most blogs get started with a series of enthusiastic posts, only to find that the passion dwindles as the pressure to write something – anything – takes over.
Was the moon landing fake? The fake moon landing theory has been with us for 40 years and its enduring nature shows why there is also so much mythology about search engine optimisation. Both are rooted in the same psychological principle which could be helping damage your web presence. If …
Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find …
Twitter for Business is a 20-page guide written by small business marketing expert, John Jantsch who runs Duct Tape Marketing. The booklet covers the basics of Twitter and shows exactly how John uses it for his business, providing a valuable insight into expert usage. In this report you will find …
Email marketing is a waste of almost everyone’s time. You spend a considerable part of your day handling email marketing messages. You either read them and then ignore them, or delete them or file them – but whatever you do, several hours of your working week are spent handling email …
Just been interviewed by Newsweek magazine in New York for an article on politicians and Twitter.
Just been interviewed by The Daily Express for an article on a new study showing we are spending less time on the phone and more time using email, instant messaging and so on.
Your brain is immense and is capable of some fantastic things. It starts working a long time before you are even born and only stops working, it seems, when you want to recall a vital piece of information – usually, embarrassingly, in front of other people. Luckily, though, the Internet …
What happens during a recession? Well, stock markets go down, interest rates collapse, jobs are cut, inflation falls and governments run around like headless chickens blaming everyone else but themselves. But this recession is unique; it’s the first recession where so much of the economy is dependent upon the Internet. …
What exactly is a blog? Every year around 30,000 people type that very question into Google. No doubt millions of other people ask the same question mentally, but aren’t that bothered to find out. Yet for businesses it’s an important question they rarely seem to answer. Have you decided what …
Web site visitors can be enticed away from their world and taken into the place you want them to inhabit – if you think about what you are doing with your web pages. Everyone who visits your site is in a different emotional state, has their mind on other things …
Graham Jones has been appointed as a Visiting Lecturer in Ecommerce at The University of Buckingham. He will be delivering the e-commerce module for two honours degrees, “Business and Management” and “Marketing and Media Communications”. Graham said: “I am really pleased to be back at the University of Buckingham. I …