Radio City interviews me about online time-wasting
Radio City in Liverpool interviewed me on today’s breakfast show about a recent report suggesting online time-wasting is costing the country billions of pounds in lost productivity.
Graham Jones
Searchers aren’t looking to buy online
Two-thirds of people who are searching for local businesses have no intention of buying anything from them online. That’s the startling statistic from new research conducted on why people search. The study of search intentions shows that 66% of people are merely trying to find a business location, phone number …
Postal strike shows online retailers don’t think deeply enough
Your local postie is dong you a favour if you are in online retail. Every day their cheery face brightens your morning as you open the door to be handed your letters and parcels. They have been an essential part of the UK community for over a century. Yet their …
Retail fashion magazines to feature my views
Retail fashion magazines in the UK have just asked my views about how the postal strike will be perceived and how retailers should react, particularly in the run-up to Christmas. My ideas are due to be quoted in the next issues of Lingerie Buyer and Womenswear Buyer, to name but …
Internet use boosts your brain
People who have never used the Internet before get a significant brain boost once they start going online. New research from UCLA shows that Internet “newbies” have dramatic increases in brain activity bringing them up to the levels seen in Internet “savvy” people – all in the space of a …
Website eye tracking studies are fooling internet business owners
Web designers are keen to explain the predominance of the “letter-f” approach to the Internet. This comes from eye-tracking studies which show the way we look at web pages follows, broadly, an f-shape. We start in the top left hand corner, scan across and down with a quick glance across …
Listen to my interview on Blog Talk Radio
I was interviewed by LouiseBJ of FrontLine Results on her Blog Talk Radio show about using the Internet in your business to make more connections with your customers and potential customers. Listen here or download the MP3 from here.
Search engines are huge time wasters
Search engine users – that’s you and me, amongst millions of others – are being fooled. The likes of Google, Yahoo, Bing, AOL and others have helped us believe that search is fantastic, that it is productive and that it really helps us in ways that were not possible without …
Listen up….your customers are talking about you
Now don’t get paranoid, but as you sit there reading this, someone, somewhere in the world is probably talking about you. If you are in business – and particularly if you run a big business – there’s little doubt that people are mentioning your name, or your products, in pubs, …
Face-to-face marketing is highly valuable for your online business
Customers like to look sales people in the eyes. They love to see if they are genuine, or if the sales person is trying to pull a fast one. Few major purchases are completed without personal contact. And even for small things, we often prefer to be physically connected to …
BBC Online – tomorrow
Just been interviewed by BBC Online for a news story due to appear in the BBC News Technology section from midnight tonight…! The article is about the growing importance of social networks in our lives.
Squeeze pages are over-rated
Internet marketing gurus are fans of the “squeeze page”. This is a device where you are given some basic information and you are enticed into giving your email address to get the rest of the free material. You are then on a series of autoresponder email messages which eventually try …
BlogTalk Radio
Just been interviewed on BlogTalk Radio about making more money as a small business using the Internet.
Five reasons you should buy “Blogging for Business”
Blogging for Business is the new book by Chris Garrett – a leading UK consultant on blogging and new media. It is, without doubt, the best book on blogging I have seen in ages. Over the years I have bought every book going on blogging and this surpasses even the …
Business leaders show double standards on social networks
Business leaders in the corporate world are showing double standards as far as social networking is concerned. A new study reveals that half of American companies ban the use of Facebook in the office. Yet at the same time businesses use Facebook to research potential employees. It seems that what’s …