BBC News Online quotes me
The BBC News Online service has quoted me in a story about the psychology of Facebook.
3rd July 2008
Author: Graham Jones
Andy Murray reveals Internet marketing strategy
Andy Murray appears to have split the nation; in spite of winning his Wimbledon match against Richard Gasquet to get closer to the Wimbledon title than any Brit in years, there are still people who don’t want him to win. Take a look at one of his videos on YouTube
2nd July 2008
Can you believe blogs?
Bloggers sometimes lie. Indeed there are some notorious blogs which aren’t quite what they purport to be. Two years ago the giant American corporation Wal-Mart withdrew a fake blog, “Wal-Marting Across America”, from the web. Other companies like Coca Cola and Sony have had to take similar action following exposure
30th June 2008
Why your web site must be a good experience
Visitors to your web site need to have a good experience. Firstly the pages must provide what they were looking for. Then you need good navigation so they can easily find their way around. And you need a search facility so they can look up specific items without having to
27th June 2008
Technology isn’t as clever as we like to think
The more that neuroscientists learn about the brain, the less they know. Hardly a day goes by without some piece of research leading us to question how our brain works, just when we thought we were coming to an answer. For several years now, psychologists have remained somewhat dumbfounded by
26th June 2008
Internet marketing can be swayed by pseudo-science
Go to any business meeting these days and you are sure to find at least one of the speakers suggesting some kind of psychological backing for their claims. For instance, you may often hear that 55% of our communication is “body language”; it’s an oft-repeated claim in business circles. The
25th June 2008
What journeys do your customers make?
Your customers are unlikely to arrive at your web site without having been somewhere else first; even if they are time travellers, like Dr Who, and they suddenly port themselves from outer space to your web pages, they will have been somewhere else first. Understanding how people got to your
24th June 2008
BBC interview on online advertising
Just got back from BBC Radio Northampton where I was interviewed about the growing trend for online advertisers to know all about you and your buying preferences.
24th June 2008
Future
The net effect of Wimbledon
Today sees the start of the Wimbledon tennis championships in South London and millions of fans will be glued to TV sets and the radio over the coming two weeks – weather permitting of course. The official Wimbledon web site will also doubtless get tons of support as will the
23rd June 2008
Daily Telegrapg article published
Here I am in the Daily Telegraph: http://www.telegraph.co.uk/digitallife/main.jhtml?xml=/connected/2008/06/21/dlclaud121.xml
22nd June 2008
Social networks are really boring
Women are natural social networkers; indeed the stereotype of “chatty” women (false as it is) suggests that the world of social networking is a natural place for women to go online. And you wouldn’t be wrong. A new analysis of more than 50 million social networking members shows that women
20th June 2008
Online Business
Could you run your business without the Internet?
The UK supermarket, Sainsbury’s, is rather red-faced at the moment. For the past 24 hours it has been unable to operate it’s online store, costing it around £1m in lost revenue. That’s bad enough, but the company has also had to face several media stories about its failure, such as
19th June 2008
More nonsense from the UK Government about the Internet
Everton fan Andy Burnham is “in charge” of the media in the UK since he is the Secretary of State for Culture Media and Sport. However, rumours reach me that he is considering setting up the equivalent of the Press Complaints Commission (PCC) for the Internet. The PCC is an
18th June 2008
Daily Telegraph article on Internet addiction
The Daily Telegraph have interviewed me for a story on Internet addiction.
17th June 2008
Email
How to get your emails opened
Getting your emails opened can be a real problem. We are being drowned in a sea of email messages, texts, RSS feeds, Twitters and all sorts of instant messages. Is it any wonder that people fail to open emails? I was in a client’s office the other day and she
17th June 2008
Content Marketing
Unique content is vital on your web site
Marketing experts are constantly banging on about our “USP” – our unique selling proposition; for anyone to be interested in us we need to be different. Online, uniqueness is even more important. There are just too many place to go, sites to visit and people to contact who all do
16th June 2008
Assumption is your enemy when it comes to online business
People often assume things about the Internet, yet frequently those assumptions turn out to be incorrect. For instance, many business owners I meet assume, it seems, that email marketing is dead. Yet, despite the problems caused by spam, email marketing is still the most successful method of selling online. Another
13th June 2008
Your web site will love you – literally
Researchers in six of Europe’s top academic establishments have recently started work on a multimillion Euro project designed to help computers understand our emotions. Called The Semaine Project, the work has already produced some results – for instance in the area of non verbal communication. The studies are not as
12th June 2008