Can you create a consumer subculture?
If you can create a consumer subculture for what you sell, then you are on to a surefire winner
Graham Jones
What is your content strategy?
You need to approach content strategically if it is to succeed. The problem is, what’s your strategy given that the world of content changes rapidly?
Do you really need to be “number one”?
The following pop stars have something in common, but what is it? Olly Murs, JLS and One Direction. Well, one thing they have in common is immense popularity and enormous music industry success. So can you guess what this second list of names has in common and what’s the difference …
Can you really achieve inbox zero?
Can you really achieve inbox zero? This article investigates the concept and looks at the psychology behind email overload.
Daily Express
Interviewed for a feature in the Daily Express about the choice of colours for buying cars
Excessive video gaming is a mental disorder and that could affect business
The World Health Organisation has classified excess video gaming as a mental disorder. This has real implications for online businesses.
Is it time to stop using Facebook?
On Thursday, Facebook announced a significant change in the way it presents material to users. In a press release from the company and a status update from CEO, Mark Zuckerberg, Facebook let it be known that 2018 was going to be a year of significant change for the social network. …
Is online meeting technology ruining productivity?
Online conference calls and webinars could be reducing productivity, rather than raising it. People often end up meeting face-to-face to repeat those calls.
How much automation should you use in social media?
Vast amounts of social media are not social, but automated messages. How much automation is too much?
Experienced consumers consider more options
As people get more used to online shopping they way they buy things on the web will change. They will become “experienced consumers” and will search harder for bargains.
Do you know your ABC from your LBC? You should
The broadcaster Nick Ferrari has launched a campaign on the radio station LBC to improve the education of children about online bullying. Here’s why you need to support that campaign.
Has the “smart content” bug bitten you yet?
The other day I received a phone call from a client asking me to explain “smart content”. They had heard people talking about it and wondered what it was and whether it was worthwhile investing in some kind of system. It was another one of those occasions when I silently …
Social media is harmful to your children
Social media is harmful to children. Numerous studies now point to emotional damage, particularly for younger children. Here’s what you can do about it.
Why walking will improve your online business
New year, new you, new business? The desire to improve your fitness and health at this time of year will have significant benefits for your online business.
That Was The Year That Wasn’t
When I was small, there was a TV programme called “That Was The Week That Was“. It was the first satirical programme on TV and set the ball rolling for later series such as “Not the Nine O’Clock News” and “Have I Got News for You”. These programmes poke fun …