Internet Psychologist
Graham Jones Web designers are keen to explain the predominance of the “letter-f” approach to the Internet. This comes from eye-tracking studies which show the way we look at web pages follows, broadly, an f-shape. We start in the top left hand corner, scan across and down with a quick glance across …
I was interviewed by LouiseBJ of FrontLine Results on her Blog Talk Radio show about using the Internet in your business to make more connections with your customers and potential customers. Listen here or download the MP3 from here.
Search engine users – that’s you and me, amongst millions of others – are being fooled. The likes of Google, Yahoo, Bing, AOL and others have helped us believe that search is fantastic, that it is productive and that it really helps us in ways that were not possible without …
Now don’t get paranoid, but as you sit there reading this, someone, somewhere in the world is probably talking about you. If you are in business – and particularly if you run a big business – there’s little doubt that people are mentioning your name, or your products, in pubs, …
Customers like to look sales people in the eyes. They love to see if they are genuine, or if the sales person is trying to pull a fast one. Few major purchases are completed without personal contact. And even for small things, we often prefer to be physically connected to …
Just been interviewed by BBC Online for a news story due to appear in the BBC News Technology section from midnight tonight…! The article is about the growing importance of social networks in our lives.
Internet marketing gurus are fans of the “squeeze page”. This is a device where you are given some basic information and you are enticed into giving your email address to get the rest of the free material. You are then on a series of autoresponder email messages which eventually try …
Just been interviewed on BlogTalk Radio about making more money as a small business using the Internet.
Blogging for Business is the new book by Chris Garrett – a leading UK consultant on blogging and new media. It is, without doubt, the best book on blogging I have seen in ages. Over the years I have bought every book going on blogging and this surpasses even the …
Business leaders in the corporate world are showing double standards as far as social networking is concerned. A new study reveals that half of American companies ban the use of Facebook in the office. Yet at the same time businesses use Facebook to research potential employees. It seems that what’s …
The current wave of email scams using Hotmail, Gmail and Yahoo! mail are down to two simple psychological factors. And one of these is so common, you are bound to “suffer” from it as well. And thanks to that, many people are innocently helping the scammers do their worst. Cybercriminals …
In today’s Daily Mirror newspaper interviewed for an article on paedophiles sharing images via Facebook
Online retailers are missing a trick if they don’t have products which are “sold out” from time to time. That’s the conclusion of research from the University of Alberta which looked at buyer behaviour when a product was not available. Traditional wisdom is that the lack of availability of a …
Most business people are social networking “wallflowers”. They sit on the sidelines looking in, but don’t take part. Indeed, in spite of all the buzz about Facebook, for instance, 80% of the world’s Internet users haven’t even signed up for it. And of the 300m people who have joined, most …
Obese people get a raw deal these days. Everywhere you look there’s advice on slimming down, diets, pictures of thin models or muscle-toned hunks. Yet the country is in the grip of a weight pandemic with predictions that 60% of the population will be obese by 2050. Today new research …