Author: Graham Jones

More on email on City Talk Radio

I’m on the breakfast show on City Talk (Liverpool) tomorrow morning talking about companies who want to ban email…!

Daily Express just called

Just been interviewed by the Daily Express about social problems caused by office emails.

Positive minded children show Internet marketers what to do

Children with terminal illness are amazing. In spite of knowing their short life is near its end, they remain incredibly positive and have a zest for their remaining months or years. Meanwhile, as youngsters face the end of their life, unable to achieve all that they desired, Internet marketers moan

Is it any wonder Woolies went bust?

Employees at Woolworths wake up this morning not knowing if they are going to have a job much longer. Not the kind of news that 25,000 people want just a month before Christmas, but sadly their company has gone into administration. Woolies owes its creditors some £385m – a debt

Online shopping falls for first time in seven years

Online shopping has fallen by 4% over the previous year, according to the latest comScore analysis. Of course, this is only to be expected – consumer confidence is at its lowest ever, the economic news is depressing and people are losing their jobs day in, day out. However, it’s easy

No one is safe in a recession – even Google is in trouble

If you think your business can survive the recession – think long and hard. The world’s biggest bank had to be baled out by the US Government yesterday, the historical Lehman Brothers has disappeared and leading car makers are on the verge of bankruptcy. Now, even Google is in trouble.

So darling, is Alistair right?

Economists always disagree; put three of them in a phone box and they’ll come out with four different opinions. The thing is, economists would like us to think they run a “science” (indeed you can study “economic science” at university), but actually it’s all guesswork. Admittedly it’s reasonably educated guesswork,

Google finally admits it’s a failure

Webmasters worldwide have been scrabbling over the past couple of years to get to the top of search engine rankings. People are using “Search Engine Optimisation” techniques to help boost their appearance in search results. For many people, though, search is becoming “old hat”. Millions now rely not on search,

Your web site should avoid anything that can break

Users of your web site are less likely to return if your site breaks or doesn’t work properly. People get frustrated by slow loading, by the addition of technologies that work only in certain circumstances or where your web site is simply too technologically “clever”. The latest “gadget survey” by

Look outside your own web site for sales

Internet marketers are busy trying to sell more and more online as the recession starts to take hold. They are beefing up their web sites, they are trying to gain more traffic and they are advertising like crazy in a bid to bolster their sales. But these are all the

You must make your web site really easy to read

Readers of web sites do it quickly; they take a quick glance, get the gist of what is being said and then move on. Few people spend hours poring over every last detail of your web site or blog. To be sure those people understand, you need to aim your

Online shoppers make irrational choices – making selling easier

Shoppers make irrational choices; that’s a conclusion you can draw from new consumer research from psychologists at the University of Chicago School of Business. The study looked at the influence of numbers on buying choices. It found that people chose things in a non rational way. For instance, when shown

To get real attention for your web site – build a brand

Look at the statistics for web usage and you soon discover that the most popular web sites in the world are those which are focused on specific brands. Search terms also tell a tale or two about the importance of brand. For instance, the latest figures on search popularity show

Little and often will make you happy with social networking

The businessman at the back of the room wasn’t that happy. When I asked an audience of business owners if any of them had used social networking one man at the back put up his hand: “I tried it once but it didn’t do me any good,” he said. In

Building relationships in ecommerce

Customers love to be loved. In fact, we tend to shy away from companies who dislike us in some way. Only last week, after 9 years of loyal custom, I cancelled my Annual Membership with the RAC; I had found I could get an equivalent breakdown service for a quarter

Will the US election be won online?

So, it’s election day in the USA – and the world awaits the decision of the voters. Will it be McCain or Obama? The latest polls put Obama ahead by at least 5%. Already this is being hailed as the election that was won online. There are plenty of election