Internet Psychologist
Graham Jones How well do you know your online rights? What information should you give online to commercial suppliers? And what protections should you look for in the small print? These are areas where the Consumer Affairs section of the European Commission is hard at work. Ther eare several European laws in …
You cannot really benefit from any kind of online advertising unless you conduct a split test. This helps you compare one advert against another and see which one produces the best results. You can use split testing to check headlines, adjust copy, vary calls to action and determine which is …
Most online advertisers are failing to gain anything as a result of their efforts. It has been known for some time that the average click-through rate of the typical display advert on a web page is around 0.2%. Now, a new study shows that Pay Per Click advertising, such as …
By Karen Thomson Before you even consider starting to build your first website, you need to think very carefully about what you are going to include in it. For instance, you should not create a site that promotes numerous unrelated affiliate products. As you can imagine, a potential customer will …
Politicians are hoping that social networks, such as Twitter, could have a positive influence on the outcome of the forthcoming General Election in the UK. However, according to Internet Psychologist Graham Jones the impact is more likely to be negative. Speaking on BBC Radio Five Live last night (1hr 6 …
Politicians need to take note of Twitter if they want to succeed in the forthcoming General Election in the UK. A new service called “Tweetminster” is analysing all the political tweets and using that information to predict the result of the election. At the moment it is suggesting that the …
By Clare Swindlehurst Keeping your blog interesting and fresh isn’t just a case of posting regularly, you also need to mix things up and use different styles of posts to keep your readers engaged. Here are five different styles you can try out to make your blog more interesting. 1. …
Just been booked to appear on the Stephen Nolan Show at 10.15pm tonight to talk about the election and Twitter.
The UK’s Press Association (a leading news wire service) has just interviewed me about the prospective MP who has been sacked because of comments he made on Twitter.
If 7m individuals visited your website each month would you be happy? Maybe; I guess it rather depends on who you are and how many people already visit. For the Daily Telegraph, however, this was seen as too small an audience. That’s a remarkable thought, considering the newspaper itself only …
Just been interviewed for a magazine for women on how online social networking will affect their views for the forthcoming election.
If you don’t like the musical suggestion in the headline, here’s an alternative “Another one bites the dust”. Yet again, we’re seeing a major organisation – this time AOL – making a massive mess of things online. And you think they’d know better, considering they started out as an online …
Three men are asking you to trust them. Gordon Brown, David Cameron and Nick Clegg are going to be appealing to you over the coming weeks to put your trust in them. Which one do you trust the most with your future? Which one do you trust with your safety? …
Here’s an expirement you can conduct in your local shopping centre car park tomorrow. Print out 100 sheets of paper with an item you want to sell and your phone number, or the contact details where people can buy it. Then stick one sheet under the windscreen wiper of 100 …
Facebook insiders have revealed exclusively to me that later today they will be announcing a new language which is set to revolutionise the web. At the moment the web is mostly in English, with other sites in Japanese, Chinese, and a multitude of European languages. The real difficulty is that …