There are two types of social media these days. One is actually “social”, which is Facebook. It is where people chat to each other and be social. Usage statistics show that the amount of social activity happening on Facebook dwarfs what is going on with all the other supposedly “social
Many people worry they do not get comments on web pages and blog posts. However, research suggests that’s a good thing as it shows what you write is valued.
You probably think this is a strange question to ask, given that I am doing so in my weekly newsletter…! However, two things have happened in the past week that has meant the whole notion of newsletters is being questioned. The first thing that made people question email newsletters is
More and more businesses are using a greater number of channels. That means much of what they do is becoming invisible as it is ubiquitous.
This week the iPhone turned ten years old. When it was launched, it was nothing compared with today’s devices. At the time the iPhone was first introduced, leading experts and industry leaders all rounded on Apple saying they had invented something that wasn’t necessary and which had no future. Even
Shopping online is stalling. People still prefer shopping in the real world. Why? This article explains the psychology behind online vs offline retail.
Your website – indeed your whole media presence, including social media – depends upon “content”. This will include articles, blog posts, images, videos, podcasts, infographics, slideshows and polls, to name just a few. If you write a blog post just once a week, your words will be amongst the 15m
The vast majority of blogs, social media accounts and websites do not make any money at all. Most are a cost to the business.
C-suite business leaders are mainly interested in long-form written content and books. Videos and blog posts are of little interest.
The past few month have not been the best in Britain, have they? We’ve had terrorist attacks, an indecisive election exposing significant divisions in our society, and now the dreadful Grenfell Tower fire. Yet amongst all the problems, one thing has shone through. Whether it was in Manchester, or Borough
Thank you for opening this email; I appreciate it. I know that this is just one of hundreds of emails you will receive today and so I am grateful that you chose to open mine. Typically, each of us now receives 300 emails per day. The average office worker is
How to Have a Good Day is billed as “the essential toolkit for a productive day and beyond”
As soon as someone lands on a web page, they get a “feel” for your site. But are you showing the most preferred personality traits?
Transport for London is talking to communications companies so mobile phone coverage can be extended throughout London Underground.
Different categories of customers prefer alternative methods of communication. There is a complex array of methods of communicating required by brands.
Internet Psychologist Graham Jones explains what you need to do to get attention for your website by analysing the Top 10 sites in the world.
Interviewed for Talk Radio Europe’s morning show about the psychology of the “Blue Whale” social networking “game”
Political study shows how to get the most out of social media – and business people won’t like it. You need to do what Donald Trump does.
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