Digital Business Psychologist
Graham Jones BBC Radio FiveLive carried an interesting item on the news this morning from Sony BMG that they are making their entire back catalogue available as a “free to listen” service. Wow – that’s great, you might think. But this is another example of how big business still has not understood …
Teenagers write more now than ever before. Just think about it; when you were a teenager you probably only wrote at school, doing your homework and then on thank-you letters your Mum made you write. All your other communication was spoken. But things have changed significantly and dramatically. Nowadays, teenagers …
Bloggers are not special people, though if you look at some blogs you might be amazed at the output of these individuals; when do they sleep? Some bloggers write several very long articles each day; others blog with loads of little posts throughout the day. It seems as though all …
Phil Calvert is a marketing expert who encourages everyone to market themselves “live” at seminars and other events. But he also says that blogging is the equivalent of live marketing because it places you in front of a large audience. Indeed at an Ecademy event he explained to the 250-strong …
A new study of online behaviour confirms that good old-fashioned public relations is essential in getting search engine results that people actually click on. The research, conducted by the search engine marketing firm, iProspect, reveals a significant “click behaviour” which every online business owner needs to take notice of. The …
Marketing gurus tell as all the time that we need to really focus on our market; they say that “niche” marketing is even more important these days than ever before. Online, people expect to be able to find products and services that are directly targeted at them. Strange then, that …
A new report for the recruitment industry reveals a massive increase in the number of companies that are banning the use of Facebook at work. The survey shows that seven out of ten companies now have banning orders in place to prevent their staff from using Facebook. That’s double the …
Imagine you are at a business meeting where you know no-one. You have arrived, slightly nervous because you are alone. You wander over to the coffee table where another guest at the meeting is pouring themselves a caffeine-laden cup. As they do so they turn to you and say “would …
Russell Shaw was a prolific blogger on technology subjects. I say “was” because, sadly, Roger died of a heart attack a few weeks ago at the age of 60. Marc Orchant, a blogger with the publishing giants ZDNet also passed away recently at just 50 years old, also from a …
Blogging is little more than what we have all done for years down the pub – chatting to people. A blog allows you to hold conversation with your readers and chat away, just like the “real world”. For businesses this can be a bonus; it can help spread “word of …
Children are signing up to social networks in their thousands. According to a significant research study by Ofcom half of children over the age of eight have a social networking account and profile. This is in spite of the fact that the networks themselves set an age limit of 13. …
When you were in your teens did you ever argue with your mum and dad? Did you ever believe you knew everything? Did you ever do things that you now wouldn’t attempt? Probably. The teenage turmoil is all down to the fact that as we develop into young adults we …
Social networking is still seen as something teenagers do. But it is actually a natural human activity merely taken a technological twist. We are social animals by our very nature, so anything that allows us to socialise online is bound to be successful. And that theory is now being put …
Researchers at the University of California, Berkeley have been pitting the wits of Google against human volunteers. Their study looked at the PageRank of words searched for on Google and compared them with a list of words produced by volunteers. The research, published in Psychological Science, confirms my view that …
Is your face on your web site? Mine is. However, I’ve started to worry about that. The other day, somebody told me that they rated a web site on whether or not the faces that appeared on it were “smiley”. If the faces were serious looking business types, they didn’t …