Graham Jones
Email marketers taken to task for failing and being wrong
We love email – so why don’t more companies get it right? People like receiving emails. In spite of all the hype about spam and “phishing attacks”, email is still one of the most loved aspects of the Internet. Indeed, recent research by the Direct Marketing Association shows that people …
Another interview on Facebook
Just been interviewed by The Hull Daily Mail for a feature article on Facebook.
WordPress is wrong and graphic designers are right
A standard WordPress page does not help your website visitors remember what is important WordPress is one of the most popular pieces of software around. Indeed, on WordPress.com there are over 11m blogs – and as for the number of websites that are built using WordPress.org, well it’s anyone’s guess. …
Article on Facebook for The Times
Just been interviewed by The Times for an article about Facebook, due out some time next week.
Coalitions are not just for politics
Deputy Prime Minister Nick Clegg and Prime Minister David Cameron seal their relationship in public as this still from the BBC News website shows The wedding guests were all arranged in the garden and then, as the sun shone and the birds sang, in walked the “happy couple”. Smiling, confident …
Niche blogs do not mean success
The people of Newbury, in Berkshire, must be keen grocery shoppers. In spite of the fact that this small market town has a population of only 30,000 people, Tesco has just opened it’s third store there. There is a massive Tesco Extra a mile or so South, there is a …
5 Reasons to Build a Facebook Page For Your Business
By Tahire Khan Creating a Facebook fan page only takes minutes to do and it is an incredibly cost effective way to build an audience of targeted and interested users, and what’s more you can communicate with them regularly for free. If you’re serious about social media, here are my …
Internet retailers do not benefit from offline advertising
Outdoor advertising may as well be blank, for all the good it does for online firms Advertising executives are failing their customers it seems. New research shows that people want to find out more about the products and services being advertised, but those pesky ad designers are not helping them …
Social networking fails to reach out to people
These people will make better use of Twitter and Facebook than many of their children Late tonight, all across the UK, groups of people will be getting together for a party to celebrate their, er, Party…! Strange as it may seem, but people do have fun on Election Night to …
You should avoid striving for Number One on search results
Do you really want to be Number One? Or is it more trouble than it is worth? World Champion gymnast, Beth Tweddle, won even more medals at the weekend and was celebrating her achievements on BBC Radio Five Live this morning. But in a revealing phrase she said it is …
It’s OK to delay blogging as long as you say sorry to yourself
Ditherer. That’s the not-so-kind name given by many people to Gordon Brown. Remember a couple of years back? First he was going to have an election; then he wasn’t. If only, say his followers; after all Labour was riding very high in the polls at the time and he’d have …
Ecommerce Decisions
The questions you need to consider to help you establish what kind of ecommerce system you need for your website. Ecommerce decisions from Graham Jones
Ten questions to help you select your ecommerce system
Your website needs a system to be able to sell your products and services and collect the cash. The problem is, the myriad of services and options is hugely confusing. Indeed, type in the phrase “best shopping cart” into Google and you end up with more than 44,000 results. And …
People do not use Google for search
Google is not a search engine – at least it’s not the way many people are using it. True, it can find you things – often unexpected and not always what you wanted. But, the latest information from Hitwise shows that most people are using Google merely as a “shorthand” …