Online shops need to enter the real world

Most shopping is done offline; shouldn’t your products and services be there…? Shoppers are spending more money than they did a year ago. Even though we’ve had the credit crunch, sales over the past year increased in value by almost 5%, in spite of only a 1.8% rise in volume. …

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Employees prefer free social networking to extra pay

Some commentators would have you believe that the Internet is the root of all evil. They cite the evidence produced earlier this week which shows that we are spending more hours online than ever before and that the bulk of that time is spent on social networking sites, like Facebook. …

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BBC Scotland

Just been interviewed on BBC Scotland (via Skype) about the amount of time people are spending on the web and whether or not it is doing us any harm. It isn’t – as far as we know yet…!

How to avoid the Tiger Woods effect online

We are more likely to support something when it has several positive associations than when it has just one Tiger Woods has announced he will be playing at The Open Championship at St Andrews in a couple of months time. That is a double edged sword for the Royal & …

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Top Tips For More Ecommerce Website Sales

By Ian D Spencer Selling online has become a very popular thing to do for companies of all sizes. This popularity has led to many market places becoming very competitive which is turn making it harder to create sales. There are however many things you can do to increase your …

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Successful bloggers are helpful people

Babies prefer helpful people to the nastier kind. New research from Yale University’s Infant Cognition Center shows that in almost all cases babies as young as six months old show a distinct preference for things which help others. In the experiments, puppets and objects are shown trying to achieve something, …

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ITV News

ITV News (ITN as was) has asked me to be interviewed about the 5th Birthday of YouTube and why we have all gone video crazy…!

Online shops fail to predict customer behaviour

The Political Editor of Sky News, Adam Boulton, is now a YouTube sensation after his live TV spat with Labour Party adviser, Alistair Campbell. “Don’t keep saying what I think,” yelled Mr Bolton, “don’t keep telling me what I think.” There is no love lost between these two anyway; but …

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Email marketers taken to task for failing and being wrong

We love email – so why don’t more companies get it right? People like receiving emails. In spite of all the hype about spam and “phishing attacks”, email is still one of the most loved aspects of the Internet. Indeed, recent research by the Direct Marketing Association shows that people …

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WordPress is wrong and graphic designers are right

A standard WordPress page does not help your website visitors remember what is important WordPress is one of the most popular pieces of software around. Indeed, on WordPress.com there are over 11m blogs – and as for the number of websites that are built using WordPress.org, well it’s anyone’s guess. …

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Coalitions are not just for politics

Deputy Prime Minister Nick Clegg and Prime Minister David Cameron seal their relationship in public as this still from the BBC News website shows The wedding guests were all arranged in the garden and then, as the sun shone and the birds sang, in walked the “happy couple”. Smiling, confident …

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Niche blogs do not mean success

The people of Newbury, in Berkshire, must be keen grocery shoppers. In spite of the fact that this small market town has a population of only 30,000 people, Tesco has just opened it’s third store there. There is a massive Tesco Extra a mile or so South, there is a …

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