Give people the idea that they own a product before they buy it to increase sales

Graham Jones
Video
23rd April 2018
Last edited: 23rd April 2018

https://www.grahamjones.co.uk/wp-content/uploads/2018/04/psychological-ownership.mp4

Graham Jones

Graham Jones is an Internet Psychologist who studies the way people use the online world, in particular how people engage with businesses. He uses this knowledge to help companies improve their online connections to their customers and potential customers and offers consultancy, workshops, masterclasses and webinars. He also speaks regularly at conferences and business events. Graham is an award-winning writer and the author of 32 books, several of which are about various aspects of the Internet. For more information connect with me on Google+

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Psychological ownership is a familiar concept of consumer behaviour. If people think they already own something, they are much more likely to buy it. So you can get potential purchasers of anything you sell to feel more willing to buy if they already feel they own the product or service. By creating a sense of ownership, people are more likely to buy from you.

Graham Jones

Give people the idea that they own a product before they buy it to increase sales

Graham Jones

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Creating a sense of psychological ownership will boost sales