Interviewed by the Press Association for a forthcoming feature article on the use of social media during the recent troubles in France
Bloggers the world over are trying to cash in on blogging. They want to “monetize” their blogs with advertising or affiliate products so they can sit back and see the cash roll in. However, few
There is an old saying about advertising that only half of it actually produces any results, you just don’t know which half. Many businesses don’t bother advertising because it is costly, difficult to analyse without
Executives in some businesses have, in the past, been ‘economical with the truth’ – to say the least. Years ago the holiday industry in the UK was famous for publishing details of hotels that didn’t
Internet shoppers are spending more money than ever before and the trend is upwards, says a new report on online retailing. However, the report concludes that the future for Internet retailers is one of gentle
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