The “app adventurers”, Zapporoo, recently interviewed me and have published this article about me: http://zapporoo.com/blog/industry-expert-graham-jones-talks-online-communication-with-zapporoo-2/
Online Shopping Is Not Like Retail
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having