My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
In a traditional shop everything you do is controlled by the retailer. The route you take through the store has been pre-planned. Retail psychologists observer shopper behaviour and help retailers maximise their sales by having
Yesterday one of my clients called me about Wordtracker. She was using Wordtracker to try and find keywords she could use in one of her web sites. However, she was having difficulty in finding any
Recently I was interviewed for my local TV station in the Thames Valley. You can watch the full interview online at: http://www.thamesvalleypod.tv/
Research on Internet dating could help Internet marketers. The study, conducted at Queen’s University, Belfast, Northern Ireland, shows that people who use online dating sites attempt to present their real selves, rather than an idealised
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