My article on the psychology of online Consumer Psychology appears in the latest issue of Brand Quarterly on p20.
Reuters, the world’s leading financial information and news organisation, has just invested $7m in blogging. They have announced that they are to use the services of Pluck, providing the outputs of blogs as part of
If your web site doesn’t include the option for user-generated content, the chances are it won’t be the kind of web site that is required in the near future. Up until recently the web was
As the Christmas trading season takes force online, retailers are being urged to ensure their web sites don’t annoy visitors. So what’s the most annoying thing you can do? Add a pop-up advert. According to
I was giving a talk in Newbury the other day and there just happened to be a reporter from the Newbury Weekly news there. The result was a highly positive article on blogging for businesses.
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